Hubsessed Office Hours

Loop Marketing and AEO

Weekly office hours with Casey Hawkins and Chris Carolan — bring the campaign, the loop, or the question of whether AI would even find you.

When
Tuesdays, 11:00 AM – 11:30 AM Central
First session
Tuesday, October 6, 2026
How often
Weekly

October will be free for any active subscribers.

Hubsessed Office Hours — Loop Marketing and AEO — Casey Hawkins and Chris Carolan

Register for Tuesday Office Hours

Registration is on Contrast, where the session is streamed. Register once and Contrast emails you the joining link and the replay.

Register on Contrast

Opens Contrast in a new tab. First session Tuesday, October 6, 2026, 11:00 AM – 11:30 AM Central.

Who is in the room

Casey Hawkins

Casey Hawkins

Founder, Casey Co Marketing

LinkedIn

Chris Carolan

Chris Carolan

Founder, Value-First Team

LinkedIn

What happens in this lane

Hubsessed Office Hours is one lane a day, two hosts in the room, and you come with a real question about your own HubSpot.

Tuesday is Loop Marketing and AEO, with Casey Hawkins and Chris Carolan. Loop Marketing is HubSpot’s own name for a marketing motion that never really stops — keep the brand consistent, personalize the message, show up in more channels, keep tuning what’s working — instead of ending at one campaign. AEO is answer engine optimization: showing up as the actual answer when someone asks an AI assistant or a search engine a question, instead of just ranking on a results page. Bring the campaign, the report, or the question of whether your own content would even turn up when someone asks an AI assistant what you do.

Hosted by Casey Hawkins, Founder at Casey Co Marketing, and Chris Carolan, Founder of Value-First Team.

Weekly, 11:00 to 11:30 AM Central. October will be free for any active subscribers. The replay goes to everyone who registers.

You’ll leave with

  • A specific fix for the report or campaign you brought in
  • A read on whether your own content would show up as the answer when someone asks an AI assistant your customers’ question — not just where it ranks in search
  • A next step you can run in your own HubSpot before next Tuesday

The other weekdays

Monday

AI-Native

Nico Lafakis and Chris Carolan

Open this lane

Wednesday

Reporting & Dashboards

Joshua Oakes and Madelyn Donovan

Open this lane

Thursday

Unified Revenue View

Ryan Ginsberg and Chris Carolan

Open this lane

Friday

HubSpot Super Admin

George B. Thomas and Chris Carolan

Open this lane

All five lanes, on one page