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Hubsessed Office Hours: Loop Marketing and AEO

Hubsessed Office Hours - Loop Marketing and AEO - Oct 13, 2026

Hosts: Casey Hawkins, Chris Carolan

Tuesday, October 13, 2026

Hubsessed Office Hours: Loop Marketing and AEO, cover
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We go through Chris's own HubSpot portal to show why AEO setup starts in Context Home: 12 ICPs to question, products that aren't his, and system-written entries from one day in September. Bad context is worse than no context, so ask Breeze what changed and audit your prompts.

Clips from this session

Key takeaways

Set up Context Home before you configure AEO in HubSpot, because AEO prompt coverage counts the ICPs and products it finds in context.

Don't assume ICPs and products you track in properties are in Context Home; check the context section in Agent Hub.

Read what is already in Context Home before you trust it: a wrong headquarters city or a product that isn't yours can affect the HubSpot AI services that work from it.

When context looks wrong, ask Breeze what changed and when, and ask follow-ups: here its first explanation turned out to be plausible, not proven.

Find out why bad entries appeared before you delete them, or the same change can happen again.

Ask Breeze at the start or end of the day what changed today, and have it look for anomalies and discrepancies in your portal.

Export your AEO prompts and audit them with AI: are the ICPs right, are the products and services right, and does it all tie together?

Questions answered

Chapter times not yet verified

  1. 00:00Two of 12 ICPs: where AEO prompt coverage comes from
  2. 02:51Start with context: Context Home lives in Agent Hub, not in your properties
  3. 04:31Don't let me use it with misinformation: a wrong headquarters and products that aren't his
  4. 07:00Bad context, bad AI results, and the Agent Hub workshop later this month
  5. 08:38Why AEO setup needs working sessions, not just snappy content
  6. 09:36Asking Breeze what changed on September 8
  7. 14:15Bad context is worse than no context, and Breeze qualifies its answer
  8. 17:42Clean up Context Home during AEO setup, and ask Breeze what changed today
  9. 20:25Question the counts, then export thousands of prompt rows to audit

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