Hubsessed Office Hours: Loop Marketing and AEO

Properties aren't context

Name: Properties aren't context
Uploaded: 2026-10-13T21:42:37.829Z
Duration: 42 s
Description: Many people already have a place where they track their ICPs and products, most commonly in properties. That does not mean they're in the context section.

Casey Hawkins · Tuesday, October 13, 2026

Many people already have a place where they track their ICPs and products, most commonly in properties. That does not mean they're in the context section. I went through a whole exercise of unwinding those fields for one of my clients as we were setting up AEO. It's been interesting to me, because AEO setup weirdly turns up a bunch of threads that I then have to pull out for people. Where do your ICPs and products live today? Replay clip from Hubsessed Office Hours: Loop Marketing and AEO. Chris Carolan and I hosted as equals. Clip page: https://www.hubsessed.io/clips/lma-2026-10-13-properties-arent-context

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