Hubsessed Office Hours: Loop Marketing and AEO · Every clip

The value campaigns can't attribute

Chris Carolan · Tuesday, November 3, 2026

Where does the value go that no campaign gets credit for? I think of "all the value that gets missed that you can't attribute to campaigns, like relationship building related to doing content with other people." HubSpot's marketing tools are built to execute campaigns, so work like that sits outside them. Something surprising on LinkedIn recently: people who feel strongly that if it's not marketing and sales, "they don't deserve a place in your CRM" (customer relationship management software). You get a name for value that your reports miss, so you can still count it. What value did your team create last month that no campaign could take credit for? Office Hours are free through November. All you need is a free Hubsessed subscription. Replay clip from Hubsessed Office Hours: Loop Marketing and AEO. Casey and I hosted. Clip page: https://www.hubsessed.io/clips/lma-2026-11-03-the-value-campaigns-cant-attribute