Hubsessed Office Hours: Loop Marketing and AEO · Every clip

Parent-child campaigns are on the horizon

Casey Hawkins · Tuesday, November 3, 2026

What was the biggest revelation from HubSpot's new campaign tools? Mine: "in my opinion, I guess, parent-child campaigns are on the horizon." That means one main campaign with smaller campaigns grouped underneath it. Chris's take on why it matters is that he hasn't "seen people be good at parent-child relationships anywhere else in the system." I think that's the part to watch. You get a quick read on where HubSpot campaigns are heading, from the two of us digging into the tool live. Where in your portal would a parent campaign with children underneath actually help? Office Hours are free through November. All you need is a free Hubsessed subscription. Replay clip from Hubsessed Office Hours: Loop Marketing and AEO. Chris and I hosted. Clip page: https://www.hubsessed.io/clips/lma-2026-11-03-parent-child-campaigns-are-on-the-horizon