Hubsessed Office Hours: Loop Marketing and AEO · Every clip

Contacts influenced isn't retroactive

Casey Hawkins · Tuesday, November 3, 2026

If you attach your existing videos to a HubSpot campaign today, do you get credit for everyone who already watched them? I read HubSpot's definition out loud because I wanted to be sure. "Contacts influenced" is "the number of new or existing contacts that engage with one or more assets in this campaign," and the data "is calculated from the date and time the assets are associated with the campaign not retroactively." So if we associated those videos today, contacts would be influenced moving forward, not anyone who has ever watched a clip. You get a heads up before you build, so you attach assets to the campaign early. Which of your assets could you attach to a campaign this week? Office Hours are free through November. All you need is a free Hubsessed subscription. Replay clip from Hubsessed Office Hours: Loop Marketing and AEO. Chris and I hosted. Clip page: https://www.hubsessed.io/clips/lma-2026-11-03-contacts-influenced-isnt-retroactive