HubSpot just released the most pivotal new product update for attribution in years. Thanks to a new beta, you can now associate Contacts, Companies, and Deals to Campaigns. This marks a pivotal shift in how Campaigns work in HubSpot. Previously the Campaigns tool was best used as for organization, keeping all of your related marketing assets together, but was not flexible (or arguably even reliable) for reporting. Now, it’s an attribution tool I would readily recommend. Today, I am going to break down exactly what it does, why you might still need a custom attribution setup, and how you can action this beta right now.
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