Hubsessed Office Hours: Unified Revenue View

Ops will end up being owned by AI

Chris Carolan · Thursday, October 15, 2026

Marketing ops, sales ops, rev ops: their job is to make it easier for teams that never work together to work together. Take the user manual. Engineering is in charge of it, marketing needs it to communicate well to the reader, and once it's out it's a customer-facing document, so the customer org owns it. I think ops will end up being owned by AI, which leaves us with the customer and just being humans. Ops is the orchestration of the business, and "it makes sense based on AI strengths for AI to take the leading role there. On the customer side, when it's about relationships, the humans make sense to take the leading role there." Ryan and I get into what that new role is called, too. Hubsessed Office Hours: Unified Revenue View, October 15. Session page: https://www.hubsessed.io/office-hours/unified-revenue-view/2026-10-15