Hubsessed Office Hours: Reporting and Dashboards · Every clip

The secret fourth option

Madelyn Donovan · Wednesday, November 11, 2026

Someone isn't sure what data they even have, and the first instinct is to build them a report. In Reporting and Dashboards Office Hours I thought out loud: "I feel like there's a secret fourth option." Casey Hawkins answered with a "Yes." It's usually a secret third option, and this time a fourth. Here's my reasoning. We can look in HubSpot and see no email data, but they might not be doing email in HubSpot, and "reports aren't going to tell us that." It's "not because there's not data on it, it's because it's how they're using the tool." That isn't missing data or a missing report. Josh gave it a name: context. That's what was floating in my head, but it didn't feel satisfying enough. The full session: https://www.hubsessed.io/office-hours/reporting-dashboards/2026-11-11