Hubsessed Office Hours: Reporting and Dashboards · Every clip

Don't clone the template

Madelyn Donovan · Wednesday, November 11, 2026

A sales team clones an email template for every rep, and then nobody can tell whether the email works. In Reporting and Dashboards Office Hours I said I try to "really hammer home to the sales team" that I don't want them to ever clone an email template unless they have a really good, specific use case. "Every time they clone it, they're diluting their data." You end up with each rep's copy of the same outreach email, split across all of them. "We can't measure the performance of the same thing," or compare it the way we want to. It's the same idea for any kind of data: keep one email, and you can measure it. The full session: https://www.hubsessed.io/office-hours/reporting-dashboards/2026-11-11