Hubsessed Office Hours: Loop Marketing and AEO · Every clip

You don't have to know how it works: get to the gut check

Chris Carolan · Tuesday, November 10, 2026

Having an identity crisis because AI can do the part you used to be proud of? Here's what I'd say to anyone there: "You don't have to know how any of it works." There's going to be something at the end, or at some point in the process, for you to review, and you can do a gut check. I put it this way: "one of the places is getting very good at testing." If it gets you to a place where you don't feel the need to take a screenshot because the data doesn't look right, "then we're getting somewhere." "How do you get to the gut check the fastest? And it doesn't really matter how you get there." Then you "share the gut check with AI." You get a way through that identity crisis: the review and the gut check are yours. What's your gut check on the last thing you reviewed? Replay clip from Hubsessed Office Hours: Loop Marketing and AEO. Casey and I hosted. Clip page: https://www.hubsessed.io/clips/lma-2026-11-10-you-dont-have-to-know-how-it-works