Hubsessed Office Hours: Loop Marketing and AEO · Every clip

Plan with Breeze before you ask it to build

Casey Hawkins · Tuesday, November 10, 2026

Tried asking Breeze (HubSpot's built-in AI) to build something and got frustrated when it missed? Same. I've been there: "I've tried that and it hasn't worked." Here's the thing I'd try now: "plan with Breeze before just asking Breeze to build the thing." Whatever it got wrong, a planning conversation would likely have caught. I think we humans just want it to work, and I half expected someone to say it'd be faster to do it ourselves. Maybe, depending on the person. But you're learning and it's learning. Chris's line at the end made me laugh: "Stuff just works." You get one habit to try on your next Breeze build: talk it through first. What would you plan with Breeze before you let it build anything? Replay clip from Hubsessed Office Hours: Loop Marketing and AEO. Chris and I hosted. Clip page: https://www.hubsessed.io/clips/lma-2026-11-10-plan-with-breeze-before-you-ask-it-to-build