Hubsessed Office Hours: Loop Marketing and AEO · Every clip

Loop Marketing is the operations, and AEO follows

Chris Carolan · Tuesday, November 10, 2026

Does a new marketing playbook mean the old basics stopped mattering? No. There are plenty of marketers building brand equity, and "none of that has changed just because there's software." That's how you build trust and show up consistently in the market and add value. Here's how I see Loop Marketing (HubSpot's newer marketing approach) and AEO (answer engine optimization, getting your business named in AI answers). Inbound is a philosophy and a strategy. Loop Marketing is "the operations you need to execute marketing in a world of AI." If you "lean in and do that part effectively and be human and add value," AEO comes along with it. You get a way to sort what is strategy and what is operations, so AEO stops feeling like a separate project. Which part of your marketing operations would you tighten first? Replay clip from Hubsessed Office Hours: Loop Marketing and AEO. Casey and I hosted. Clip page: https://www.hubsessed.io/clips/lma-2026-11-10-loop-marketing-is-the-operations-and-aeo-follows