Hubsessed Office Hours: Loop Marketing and AEO · Every clip

How will I know if it's right? Vibing our way into understanding

Casey Hawkins · Tuesday, November 10, 2026

Have you ever asked AI to build something you don't know how to build, then felt stuck checking it? That's me. Looking at a custom code step, I said: "I didn't write this, AI wrote this. I get uncomfortable QAing things like this because I don't understand them." Often if I don't know how to build something, I want to know before I ask Breeze (HubSpot's built-in AI), "because how will I know if it's right?" What we did next was ask Breeze. I took a screenshot because it didn't feel right, and Chris called it "vibing our way into understanding." His comparison is stopping on a walk with his birds to see how they react, and he does that with AI. His point: we're experts in the way this needs to be done, but with this help "we have to come at it from a place of … I don't know. What do you think, Breeze?" You get permission to ask AI a question you can't answer yourself, and a way to check what comes back. What's the last thing AI built that you weren't sure was right? Replay clip from Hubsessed Office Hours: Loop Marketing and AEO. Chris and I hosted. Clip page: https://www.hubsessed.io/clips/lma-2026-11-10-how-will-i-know-if-its-right