Hubsessed Office Hours: Loop Marketing and AEO · Every clip

Everybody's right, and a Breeze conversation can smooth it out

Chris Carolan · Tuesday, November 10, 2026

What do you do when every concern your team raises about AI is correct, and they still point in different directions? At the end of an open forum, the last question was how likely people were to use Breeze (HubSpot's built-in AI) to help set up a record, where "yes, definitely" was a 1 and 5 was no. All the answers were three or four. I also asked the team to confirm that Breeze getting better at asking clarifying questions and coaching is intentional, and they said yes. My reaction to the numbers: "everything that everybody said as far as why, concerns, opportunities, for their teams, it's all correct. Everybody's right." My take is that "a Breeze conversation is the only thing in my opinion that can smooth it all out across the board." You get a way to hear a split room without picking a winner. Where is your team split on AI, and are both sides right? Replay clip from Hubsessed Office Hours: Loop Marketing and AEO. Casey and I hosted. Clip page: https://www.hubsessed.io/clips/lma-2026-11-10-everybodys-right-and-breeze-can-smooth-it-out