Hubsessed Office Hours: Loop Marketing and AEO · Every clip

Every two-way communication makes all of us marketers

Chris Carolan · Tuesday, November 10, 2026

What if the argument over what marketing is was never worth having? Ask 100 people what marketing is and you'll get 100 different answers. Sales means the same thing to everybody. My favorite definition of marketing is "every two-way communication that you have with people outside of your business, which makes all of us marketers." I'm not going to fight that battle, and I don't think we should. "We're all on the same team. Everybody has the same goals in terms of helping people be successful, helping customers." You get a definition you can use the next time someone in your company says marketing isn't their job. Who in your business is a marketer and doesn't know it yet? Replay clip from Hubsessed Office Hours: Loop Marketing and AEO. Casey and I hosted. Clip page: https://www.hubsessed.io/clips/lma-2026-11-10-every-two-way-communication-makes-us-all-marketers