Hubsessed Office Hours: Loop Marketing and AEO · Every clip

Building into the problem instead of solving it

Chris Carolan · Tuesday, November 10, 2026

Ever designed your whole workday around avoiding part of the job? For me, the worst place to put myself is a committed project outside of live calls, so I started designing everything around not being there. Building for a project, especially the closer it gets to HubSpot administration, is "like building into the problem instead of trying to solve the problem. It's never worked for me." I told myself it was just part of the gig. If I wanted to help people with HubSpot, I had to be able to do the work for them. "And now that's not true." You get a prompt to ask where you're building around a problem instead of solving it, and whether AI changes the answer. What part of your job do you do only because you assumed you had to? Replay clip from Hubsessed Office Hours: Loop Marketing and AEO. Casey and I hosted. Clip page: https://www.hubsessed.io/clips/lma-2026-11-10-building-into-the-problem-instead-of-solving-it