Hubsessed Office Hours: AI-Native · Every clip

A trade show, two workflows, and BDRs as reps

Nico Lafakis · Monday, October 19, 2026

What if the answer to tracking your biggest event is already on your reps' phones? I sat with an agency person last week. A client was thinking about canceling their largest annual in-person event because they couldn't track from event to deal. It was all cards and exchanges. My answer: the HubSpot mobile app and Breeze. A rep taps the Breeze button and says who they met, their email and phone, and what they talked about. Follow-up automation on the back end does the rest. It's the same thinking behind the BDR question. "I'm not trying to say that we should fire all BDRs. I'm saying we should turn BDRs into sales reps." And on the workflow side, you can do the task-completion setup with two separate workflows: one sets it on the deals, one listens for it on the property. You get a concrete way to capture event contacts without more data entry, and a different question to ask about your handoffs. Where does a good conversation of yours die between the person and the system? Replay clip from Hubsessed Office Hours: AI-Native. Trisha and I hosted. Clip page: https://www.hubsessed.io/clips/ain-2026-10-19-two-workflows-a-trade-show-and-bdrs