Hubsessed Office Hours: AI-Native · Every clip

The largest value lift is understanding Breeze

Nico Lafakis · Monday, October 19, 2026

Before you connect another AI tool to HubSpot, does your team know what Breeze can already do? I think the largest value lift is people understanding Breeze (HubSpot's built-in AI) and what's possible there compared with what they probably experienced. It gets more capable every month. Going through a connector for Claude also means working out permissions for everybody, and my own estimate is that 95 percent of what they're trying to solve is in Breeze anyway. That's my number, not a benchmark. If the question is personalization, you can build projects in Breeze just like in Claude: one per individual, or one shared across the organization with the org info and messaging guidelines everyone needs. You get a place to start that costs less than a new integration. What do you think Breeze can't do that you haven't tested lately? Replay clip from Hubsessed Office Hours: AI-Native. Trisha and I hosted. Clip page: https://www.hubsessed.io/clips/ain-2026-10-19-the-largest-value-lift-is-understanding-breeze