Hubsessed Office Hours: AI-Native · Every clip

Four tenets for AI, and the hard part is believing it

Nico Lafakis · Monday, October 19, 2026

What if using AI well is simpler than everyone makes it sound? I have four tenets for using AI, and that's it: think critically, explore deeply, push limitations, and treat it like it's a person, giving it all the context it needs. Then off we go, solving the problems in front of me. The only difficult part is believing that it's actually that easy. It's also why Breeze (HubSpot's built-in AI) is different from a third-party tool plugged into your system. It's embedded, so it already knows your data structures and the names of your properties. You get four things to try this week instead of one more tutorial to watch. Which of the four would you push on first? Replay clip from Hubsessed Office Hours: AI-Native. Trisha and I hosted. Clip page: https://www.hubsessed.io/clips/ain-2026-10-19-four-tenets-it-really-is-that-simple