Hubsessed Office Hours: AI-Native · Every clip

Build projects in Breeze, just like in Claude

Nico Lafakis · Monday, October 19, 2026

Want everyone on your team working from the same messaging guidelines? If the question is personalization, you can build projects in Breeze (HubSpot's built-in AI) just like you can in Claude. Build one for each individual, or one shared across the organization with the org info people need, such as consistent messaging guidelines and decks. Share it across their assistants so everybody is on the same page all the time. You get a way to keep a whole team's AI on the same guidelines. What would you put in your team's shared project first? Replay clip from Hubsessed Office Hours: AI-Native. Trisha and I hosted. Clip page: https://www.hubsessed.io/clips/ain-2026-10-19-build-projects-in-breeze-just-like-in-claude