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Ryan has a deep understanding of marketing strategy and the HubSpot software. He does a great job of breaking down complex concepts into digestible and actionable steps. Any marketer who is struggling to prove their worth or grow their career would benefit from this course!

Thanks Ryan Gunn for putting this together, loved the programme, not too dense not to light, appreciate you sharing all your knowledge with the world.

Ryan did an amazing job with this course and I highly recommend it to whoever is looking to get better with Marketing Attribution within HubSpot.

I caught myself thinking more than once: This is SO good. Everyone needs to see this! I highly recommend it if you want to take your pipeline to clarity. 🤩

If you’re curious about practical attribution, building revenue stories from your data, or how HubSpot can be turned into your secret attribution weapon, I highly recommend enrolling in the Attribution Academy certification. It’s a great way to equip yourself and your team with the tools to prove marketing’s value and drive real business growth.

I really appreciated the depth and the practical context you bring compared to most materials out there. I learned a lot and enjoyed the course!

Ryan Gunn provides a clear demonstration of how to gradually build scalable, custom attribution models—crawling first, walking next, and running later. I’m very pleased to have earned the Marketing Attribution certification.

A huge shout-out to Ryan Gunn for packing so much expertise into this program and making complex concepts feel practical and actionable. I’m walking away feeling energised and excited to put these learnings into practice

Ryan's tips turned the 'scary black box' of HubSpot into a strategic tool. For a long time, I viewed CRM management through a lens of anxiety but his content changed that perspective entirely.

What I like most is that Ryan doesn’t pretend attribution is perfect. It’s practical. Real systems. Real constraints. Real tradeoffs.

Attribution Academy is easily the best HubSpot course I've taken recently and a perfect gateway to RevOps. Ryan Gunn’s methodology is amazing, and the content is first-class. I'm already looking forward to applying what I've learned with my clients. Thanks, Ryan—I highly recommend this to any HubSpot professional looking to level up.

This certification gave me practical frameworks and a much clearer way to think about measurement all in order to continue chasing the most impossible goal in Marketing Ops: 100% attribution. Already putting the learnings into practice!

Thanks to Ryan Gunn for putting together a solid course that helped uncover new ideas and also confirm my understanding of revenue attribution with HubSpot.

Thank you, Ryan Gunn, for creating such a strategically designed course on marketing attribution. The course provides valuable insights across the full attribution journey—from foundational concepts and attribution frameworks to custom attribution models—effectively connecting data to decision-making.

Huge shoutout to Ryan Gunn. His teaching style makes a complex topic feel actionable (and honestly… way less scary) 👻.

This gave me a clean framework for building attribution in HubSpot and using it to guide budgets, pipeline, and growth decisions. Already applying this work with clients. Huge thanks to Ryan Gunn and Attribution Academy.

This is an incredible program focused on proving marketing’s value and driving strategy! I am excited to put these insights into action with some clients and continue bridging the gap between marketing, sales, and measurable business outcomes.