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<loc>https://www.hubsessed.io/clips/ain-2026-10-05-agents-are-tools-in-a-toolbox</loc>
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<video:title>Agents are tools in a toolbox</video:title>
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<video:title>Reverse engineer it: matching sales reps to buyers</video:title>
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<video:title>A writer agent and a checker agent</video:title>
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<video:description>You fix the rule your AI broke, run it again, and now it breaks a different one. Round one ignores rule number one. Round two ignores rule number four.</video:description>
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<video:title>Markdown headings tell the agent what matters most</video:title>
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<video:title>Put a reviewer agent behind it, as a workflow action</video:title>
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<video:description>If an AI agent writes to your CRM, who checks its work?</video:description>
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<video:title>Asking Breeze what model runs under the hood</video:title>
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<video:description>What model is actually running under the hood of your agents, and can you choose it?</video:description>
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<video:duration>79</video:duration>
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<video:title>Reverse engineer it</video:title>
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<video:description>Customer lifetime value is a number you can&apos;t just look up. Unless you&apos;ve been calculating it all along, you have to go backwards.</video:description>
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<video:duration>51</video:duration>
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<video:title>Call transcripts make reverse engineering easy now</video:title>
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<video:description>Pulling call transcripts by hand used to be a job all by itself.</video:description>
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<video:title>Reverse engineering: one rep, one product, or a coaching moment</video:title>
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<video:description>What do you do when your data shows one rep is doing something nobody else is?</video:description>
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<video:title>One job per agent: why long jobs drift</video:title>
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<video:description>Your AI agent follows the first instructions, then gets less accurate on a long job. Why, and what fixes it?</video:description>
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<video:duration>169</video:duration>
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<video:title>Being cited is not the same as being used</video:title>
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<video:description>Your AI report says your site was cited. Does that mean the AI used anything about you?</video:description>
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<video:title>Do you really want what the top scorers have?</video:title>
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<video:description>Your AEO (answer engine optimization, getting your business named in AI answers) dashboard says zero out of 25. Is that a reason to panic?</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Loop%20Marketing%20and%20AEO/Clips/hubsessed-office-hours-loop-marketing-and-aeo-2026-10-27-10-do-you-really-want-what-they-have.mp4</video:content_loc>
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<loc>https://www.hubsessed.io/clips/lma-2026-10-27-is-ai-visibility-a-boondoggle</loc>
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<video:title>Rand Fishkin asks: is AI visibility a boondoggle?</video:title>
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<video:description>Is chasing visibility in AI answers a boondoggle (a wasteful project that looks like progress)?</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Loop%20Marketing%20and%20AEO/Clips/hubsessed-office-hours-loop-marketing-and-aeo-2026-10-27-2-is-ai-visibility-a-boondoggle.mp4</video:content_loc>
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<video:title>It&apos;s a boondoggle, in my opinion</video:title>
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<video:description>If people get their answers by talking to an AI, what happens to the website traffic you used to count on?</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Loop%20Marketing%20and%20AEO/Clips/hubsessed-office-hours-loop-marketing-and-aeo-2026-10-27-3-its-a-boondoggle-in-my-opinion.mp4</video:content_loc>
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<video:title>Complex to understand, not complex to feel</video:title>
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<video:description>How do you count the moment someone on your call says &quot;oh, I didn&apos;t know that&quot;?</video:description>
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<video:title>SEO was figureoutable. AEO is not.</video:title>
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<video:description>How many hours are going into an AEO (answer engine optimization, getting your business named in AI answers) score instead of the work you control?</video:description>
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<video:title>Use AEO tools to find the questions other teams hear</video:title>
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<video:description>As a marketer, how do you learn what customers ask when you&apos;re not on the sales calls?</video:description>
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<video:title>Go ask the sales team what questions they get</video:title>
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<video:title>AI conversations don&apos;t start like a search, so ask Breeze</video:title>
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<video:description>Does the way you start a chat with an AI look anything like the questions your AI-visibility tool tracks?</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Loop%20Marketing%20and%20AEO/Clips/hubsessed-office-hours-loop-marketing-and-aeo-2026-10-27-8-ai-conversations-dont-start-like-a-search.mp4</video:content_loc>
<video:duration>196</video:duration>
<video:publication_date>2026-10-27T16:00:00Z</video:publication_date>
</video:video>
<lastmod>2026-10-27</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/lma-2026-10-27-not-whether-those-are-the-right-questions</loc>
<video:video>
<video:title>Not whether those are the right questions to select</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/4777299ba60b6b3abd270e5bcb562e3f360998ad-1920x1080.jpg</video:thumbnail_loc>
<video:description>Your AI-visibility tool suggests the questions to track. Who checks that they&apos;re the right ones?</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Loop%20Marketing%20and%20AEO/Clips/hubsessed-office-hours-loop-marketing-and-aeo-2026-10-27-9-not-whether-those-are-the-right-questions.mp4</video:content_loc>
<video:duration>46</video:duration>
<video:publication_date>2026-10-27T16:00:00Z</video:publication_date>
</video:video>
<lastmod>2026-10-27</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/lma-2026-10-13-deep-dive-sessions-not-just-short-clips</loc>
<video:video>
<video:title>Deep-dive sessions, not just short clips</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/9aa5edd1799a8eb34107c59458d08853a0d9a254-1080x1350.jpg</video:thumbnail_loc>
<video:description>Our attention spans are shorter, so we want short, snappy content. That&apos;s not the real world.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Loop%20Marketing%20and%20AEO/Clips/hubsessed-office-hours-loop-marketing-and-aeo-2026-10-13-1-deep-dive-sessions-not-just-short-clips.mp4</video:content_loc>
<video:duration>51</video:duration>
<video:publication_date>2026-10-13T21:42:37.829Z</video:publication_date>
</video:video>
<lastmod>2026-10-13</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/lma-2026-10-13-start-with-context</loc>
<video:video>
<video:title>Start with context</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/e6c0c885a1fc3010dcf4674092f6f800ff55c0e0-1920x1080.jpg</video:thumbnail_loc>
<video:description>If you&apos;re starting on the AEO tool, start with context. You&apos;re going to need it for the setup.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Loop%20Marketing%20and%20AEO/Clips/hubsessed-office-hours-loop-marketing-and-aeo-2026-10-13-2-start-with-context.mp4</video:content_loc>
<video:duration>53</video:duration>
<video:publication_date>2026-10-13T21:42:37.829Z</video:publication_date>
</video:video>
<lastmod>2026-10-13</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/lma-2026-10-13-properties-arent-context</loc>
<video:video>
<video:title>Properties aren&apos;t context</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/474b3a6e5decba1038e0524d4e12f94dfcc073cb-1080x1350.jpg</video:thumbnail_loc>
<video:description>Many people already have a place where they track their ICPs and products, most commonly in properties. That does not mean they&apos;re in the context section.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Loop%20Marketing%20and%20AEO/Clips/hubsessed-office-hours-loop-marketing-and-aeo-2026-10-13-3-properties-arent-context.mp4</video:content_loc>
<video:duration>42</video:duration>
<video:publication_date>2026-10-13T21:42:37.829Z</video:publication_date>
</video:video>
<lastmod>2026-10-13</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/lma-2026-10-13-dont-let-me-use-misinformation</loc>
<video:video>
<video:title>Don&apos;t let me use misinformation</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/8bdea1b70b831a43392e6f12f6efc8214389a21f-1920x1080.jpg</video:thumbnail_loc>
<video:description>If a tool is going to fill in your context automatically, it needs to be usable, but it also shouldn&apos;t let me use it with misinformation.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Loop%20Marketing%20and%20AEO/Clips/hubsessed-office-hours-loop-marketing-and-aeo-2026-10-13-4-dont-let-me-use-misinformation.mp4</video:content_loc>
<video:duration>57</video:duration>
<video:publication_date>2026-10-13T21:42:37.829Z</video:publication_date>
</video:video>
<lastmod>2026-10-13</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/lma-2026-10-13-ask-breeze-what-changed-today</loc>
<video:video>
<video:title>Ask Breeze what changed today</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/08d90958e490ebf3b7a167b91549d4585cf721f9-1920x1080.jpg</video:thumbnail_loc>
<video:description>Your only chance, in my opinion, is to interact with Breeze on a regular basis. At the beginning of the day or the end of the day, ask it: what changed today?</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Loop%20Marketing%20and%20AEO/Clips/hubsessed-office-hours-loop-marketing-and-aeo-2026-10-13-5-ask-breeze-what-changed-today.mp4</video:content_loc>
<video:duration>21</video:duration>
<video:publication_date>2026-10-13T21:42:37.829Z</video:publication_date>
</video:video>
<lastmod>2026-10-13</lastmod>
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<url>
<loc>https://www.hubsessed.io/clips/lma-2026-10-06-ask-breeze-before-the-hug</loc>
<video:video>
<video:title>Ask Breeze before you take it to the HUG</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/e7ab1d59cb87ac7037304123a811a8928ea81f26-1080x1350.jpg</video:thumbnail_loc>
<video:description>We don&apos;t want to make this all about AI every week, but if you force us to, we will.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Loop%20Marketing%20and%20AEO/Clips/hubsessed-office-hours-loop-marketing-and-aeo-2026-10-06-1-ask-breeze-before-the-hug.mp4</video:content_loc>
<video:duration>146</video:duration>
<video:publication_date>2026-10-06T22:49:08.762Z</video:publication_date>
</video:video>
<lastmod>2026-10-06</lastmod>
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<url>
<loc>https://www.hubsessed.io/clips/lma-2026-10-06-dont-one-shot-it</loc>
<video:video>
<video:title>Don&apos;t one-shot it</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/ea7e25ba074c1d846f320da0c06b81837ce77a34-1080x1350.jpg</video:thumbnail_loc>
<video:description>The hardest part is that it&apos;s just a completely different way of working.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Loop%20Marketing%20and%20AEO/Clips/hubsessed-office-hours-loop-marketing-and-aeo-2026-10-06-10-dont-one-shot-it.mp4</video:content_loc>
<video:duration>102</video:duration>
<video:publication_date>2026-10-06T22:49:08.762Z</video:publication_date>
</video:video>
<lastmod>2026-10-06</lastmod>
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<url>
<loc>https://www.hubsessed.io/clips/lma-2026-10-06-you-dont-need-custom-objects-yet</loc>
<video:video>
<video:title>You don&apos;t need custom objects right out of the gate</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/c4c6c2436c974481cfe3ca81c99e81e59d15fb60-1080x1350.jpg</video:thumbnail_loc>
<video:description>You don&apos;t need custom objects right out of the gate.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Loop%20Marketing%20and%20AEO/Clips/hubsessed-office-hours-loop-marketing-and-aeo-2026-10-06-2-you-dont-need-custom-objects-yet.mp4</video:content_loc>
<video:duration>99</video:duration>
<video:publication_date>2026-10-06T22:49:08.762Z</video:publication_date>
</video:video>
<lastmod>2026-10-06</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/lma-2026-10-06-hubspot-is-not-in-the-way</loc>
<video:video>
<video:title>HubSpot functionality is not in the way</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/613eb10f3ee0baaf8b5ffa799216c59df57d2205-1080x1350.jpg</video:thumbnail_loc>
<video:description>Are you with somebody that understands the full data model, that projects is even an option for you.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Loop%20Marketing%20and%20AEO/Clips/hubsessed-office-hours-loop-marketing-and-aeo-2026-10-06-3-hubspot-is-not-in-the-way.mp4</video:content_loc>
<video:duration>35</video:duration>
<video:publication_date>2026-10-06T22:49:08.762Z</video:publication_date>
</video:video>
<lastmod>2026-10-06</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/lma-2026-10-06-a-little-more-cautious-with-breeze</loc>
<video:video>
<video:title>A little more cautious with Breeze</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/e3625d8ca3e4e44710bdc680d742d98f9995ea52-1080x1350.jpg</video:thumbnail_loc>
<video:description>I&apos;m a little more cautious with Breeze than Chris is.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Loop%20Marketing%20and%20AEO/Clips/hubsessed-office-hours-loop-marketing-and-aeo-2026-10-06-4-a-little-more-cautious-with-breeze.mp4</video:content_loc>
<video:duration>45</video:duration>
<video:publication_date>2026-10-06T22:49:08.762Z</video:publication_date>
</video:video>
<lastmod>2026-10-06</lastmod>
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<url>
<loc>https://www.hubsessed.io/clips/lma-2026-10-06-talk-the-process-out</loc>
<video:video>
<video:title>Talk the process out, then bring the transcript to Breeze</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/58db59c673c079fbdb04e4d06b923f8b5179e1d5-1080x1350.jpg</video:thumbnail_loc>
<video:description>Talk the process out loud, then bring that transcript in so AI can help turn it into data model recommendations or data model documentation.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Loop%20Marketing%20and%20AEO/Clips/hubsessed-office-hours-loop-marketing-and-aeo-2026-10-06-5-talk-the-process-out.mp4</video:content_loc>
<video:duration>70</video:duration>
<video:publication_date>2026-10-06T22:49:08.762Z</video:publication_date>
</video:video>
<lastmod>2026-10-06</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/lma-2026-10-06-question-it-back</loc>
<video:video>
<video:title>The biggest AI mistake is not questioning it back</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/79eefda44f9e82a9783cd4f0873d1a7890494071-1080x1350.jpg</video:thumbnail_loc>
<video:description>One of the biggest mistakes people make with AI is not questioning it back.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Loop%20Marketing%20and%20AEO/Clips/hubsessed-office-hours-loop-marketing-and-aeo-2026-10-06-6-question-it-back.mp4</video:content_loc>
<video:duration>34</video:duration>
<video:publication_date>2026-10-06T22:49:08.762Z</video:publication_date>
</video:video>
<lastmod>2026-10-06</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/lma-2026-10-06-turn-the-process-into-visuals</loc>
<video:video>
<video:title>Turn the process into visuals</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/6f471b2c386bdfbb5b35c33ab456e0a1abfb4ffd-1920x1080.jpg</video:thumbnail_loc>
<video:description>George told me to write this on Friday, because the magic is when you can turn these into visuals and use those to explain to others.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Loop%20Marketing%20and%20AEO/Clips/hubsessed-office-hours-loop-marketing-and-aeo-2026-10-06-7-turn-the-process-into-visuals.mp4</video:content_loc>
<video:duration>99</video:duration>
<video:publication_date>2026-10-06T22:49:08.762Z</video:publication_date>
</video:video>
<lastmod>2026-10-06</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/lma-2026-10-06-contacts-became-humans-then-friends</loc>
<video:video>
<video:title>Rename objects in the words your team uses</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/4465f474c3b931ce76908e064a08e5a70a82766b-1080x1350.jpg</video:thumbnail_loc>
<video:description>Do the words on the screen match the way your team thinks and talks about the object? That&apos;s where you get adoption faster.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Loop%20Marketing%20and%20AEO/Clips/hubsessed-office-hours-loop-marketing-and-aeo-2026-10-06-8-contacts-became-humans-then-friends.mp4</video:content_loc>
<video:duration>145</video:duration>
<video:publication_date>2026-10-06T22:49:08.762Z</video:publication_date>
</video:video>
<lastmod>2026-10-06</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/lma-2026-10-06-breeze-for-campaign-reporting</loc>
<video:video>
<video:title>Breeze for campaign reporting</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/d065604c3b53c9df342fdc0f907bc67808a4b3b1-1080x1350.jpg</video:thumbnail_loc>
<video:description>Mine is probably reporting.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Loop%20Marketing%20and%20AEO/Clips/hubsessed-office-hours-loop-marketing-and-aeo-2026-10-06-9-breeze-for-campaign-reporting.mp4</video:content_loc>
<video:duration>73</video:duration>
<video:publication_date>2026-10-06T22:49:08.762Z</video:publication_date>
</video:video>
<lastmod>2026-10-06</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-28-data-set-conversion-rate</loc>
<video:video>
<video:title>A rate between any two pipeline stages</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/61110de1fee7058badb6d9c4ea6151ff9755d07a-1920x1080.jpg</video:thumbnail_loc>
<video:description>Some steps in your pipeline never get measured, because nobody thinks of them as a milestone. Approval by finance. SOW approval by sales engineering.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-28-1-data-set-conversion-rate.mp4</video:content_loc>
<video:duration>122</video:duration>
<video:publication_date>2026-10-28T16:00:00Z</video:publication_date>
</video:video>
<lastmod>2026-10-28</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-28-quantitative-from-qualitative</loc>
<video:video>
<video:title>Getting a number out of qualitative data</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/1e37fc198135e948d9b0a5471a1d0b0215389aad-1080x1350.jpg</video:thumbnail_loc>
<video:description>&quot;What should we measure?&quot; trips up a lot of teams, and the answer is different every time.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-28-2-quantitative-from-qualitative.mp4</video:content_loc>
<video:duration>84</video:duration>
<video:publication_date>2026-10-28T16:00:00Z</video:publication_date>
</video:video>
<lastmod>2026-10-28</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-28-math-isnt-real</loc>
<video:video>
<video:title>Math isn&apos;t real. It&apos;s a language.</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/ef58c0085b431bcfdd4fdab77deb4e3debac26af-1080x1350.jpg</video:thumbnail_loc>
<video:description>Your database can&apos;t tell a test record from a real person.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-28-3-math-isnt-real.mp4</video:content_loc>
<video:duration>55</video:duration>
<video:publication_date>2026-10-28T16:00:00Z</video:publication_date>
</video:video>
<lastmod>2026-10-28</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-28-the-forecasting-dashboard</loc>
<video:video>
<video:title>No forecast data, no forecasting dashboard</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/b55ff5e31f8de49cd81e7925e71374256230acff-1080x1350.jpg</video:thumbnail_loc>
<video:description>Newer HubSpot users tell me they need a forecasting dashboard. It&apos;s all their CEO wants, and they&apos;re &quot;gonna get fired&quot; without it.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-28-4-the-forecasting-dashboard.mp4</video:content_loc>
<video:duration>48</video:duration>
<video:publication_date>2026-10-28T16:00:00Z</video:publication_date>
</video:video>
<lastmod>2026-10-28</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-28-go-with-the-defaults</loc>
<video:video>
<video:title>No clear requirements? Go with the defaults</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/aa6a174a44f2f4b6baf834e0d82f05876f4bd0e5-1080x1350.jpg</video:thumbnail_loc>
<video:description>If you have a team that knows exactly what they want and need, congrats, you have clear next steps. If you don&apos;t, it turns into &quot;oh my gosh, what do we do?&quot;</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-28-5-go-with-the-defaults.mp4</video:content_loc>
<video:duration>44</video:duration>
<video:publication_date>2026-10-28T16:00:00Z</video:publication_date>
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<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-28-implementation-or-adoption</loc>
<video:video>
<video:title>Implementation problem or adoption problem?</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/319302a32a104ac7e830192023ae8ff75567451f-1080x1350.jpg</video:thumbnail_loc>
<video:description>A team comes to you and says &quot;help us go, we&apos;re at zero,&quot; and they want to get from zero to one on forecasting. It feels like a technology question.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-28-6-implementation-or-adoption.mp4</video:content_loc>
<video:duration>64</video:duration>
<video:publication_date>2026-10-28T16:00:00Z</video:publication_date>
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<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-21-dashboard-filter-menu</loc>
<video:video>
<video:title>A dashboard filter menu from preset URLs</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/d5aaf04f4e9c207b0dc15a5848105e52f9c2a432-1080x1350.jpg</video:thumbnail_loc>
<video:description>Half the friction in a shared HubSpot dashboard is people not knowing which filter to set.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-21-1-dashboard-filter-menu.mp4</video:content_loc>
<video:duration>66</video:duration>
<video:publication_date>2026-10-21T16:00:00Z</video:publication_date>
</video:video>
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<loc>https://www.hubsessed.io/clips/rd-2026-10-21-the-final-mile-of-math</loc>
<video:video>
<video:title>Breeze does the final mile of math</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/7d16d873a7357550efad95a12e96db6aea052540-1080x1350.jpg</video:thumbnail_loc>
<video:description>Your reports hold the data. Then someone still pastes it into a spreadsheet to do the last bit of math.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-21-2-the-final-mile-of-math.mp4</video:content_loc>
<video:duration>89</video:duration>
<video:publication_date>2026-10-21T16:00:00Z</video:publication_date>
</video:video>
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<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-21-it-has-to-be-their-idea</loc>
<video:video>
<video:title>It has to be their idea</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/26d7f7d8724639eb9d552fff74a25b088ce25505-1080x1350.jpg</video:thumbnail_loc>
<video:description>When people resist a new way of reporting, you can show them a better report all day. The classic adage is that it has to be their idea.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-21-3-it-has-to-be-their-idea.mp4</video:content_loc>
<video:duration>86</video:duration>
<video:publication_date>2026-10-21T16:00:00Z</video:publication_date>
</video:video>
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<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-21-data-sets-instead-of-copy-paste</loc>
<video:video>
<video:title>Data sets instead of copy-paste</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/d3f1a5fe81bf8dd56adac92c1e2c43d2bcd9dd45-1080x1350.jpg</video:thumbnail_loc>
<video:description>When a team builds its numbers by typing them into a spreadsheet, somebody eventually keys 31 for 13.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-21-4-data-sets-instead-of-copy-paste.mp4</video:content_loc>
<video:duration>197</video:duration>
<video:publication_date>2026-10-21T16:00:00Z</video:publication_date>
</video:video>
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<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-21-ai-said-data-hub-pro</loc>
<video:video>
<video:title>AI said Data Hub Pro. The UI already solved it.</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/8fce8f85bedac98950a48df675441214f060862f-1920x1080.jpg</video:thumbnail_loc>
<video:description>You ask an AI how to do something in HubSpot, and it tells you how.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-21-5-ai-said-data-hub-pro.mp4</video:content_loc>
<video:duration>110</video:duration>
<video:publication_date>2026-10-21T16:00:00Z</video:publication_date>
</video:video>
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<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-21-start-with-the-outcome</loc>
<video:video>
<video:title>Start with the outcome, not the object</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/e10924a60bcb43ddb8c60fde6da72d7087b902b5-1080x1350.jpg</video:thumbnail_loc>
<video:description>When you start with the object and then ask AI for help, it&apos;s gonna say custom coded action. That is a workflow step where you write code.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-21-6-start-with-the-outcome.mp4</video:content_loc>
<video:duration>36</video:duration>
<video:publication_date>2026-10-21T16:00:00Z</video:publication_date>
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<loc>https://www.hubsessed.io/clips/rd-2026-10-14-push-back-reports-werent-designed-for</loc>
<video:video>
<video:title>Push back on what a report was not built for</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/b743739aa85a22cc2b7124b4c18ed818cfd45ba4-1920x1080.jpg</video:thumbnail_loc>
<video:description>Someone asks for a PDF out of HubSpot, and the pull is to build exactly that one PDF.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-14-1-push-back-reports-werent-designed-for.mp4</video:content_loc>
<video:duration>51</video:duration>
<video:publication_date>2026-10-14T16:00:00Z</video:publication_date>
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<loc>https://www.hubsessed.io/clips/rd-2026-10-14-seek-first-to-understand</loc>
<video:video>
<video:title>Seek first to understand</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/261f282e5a84c7fa6c5c332734eac13815b6a1e5-1920x1080.jpg</video:thumbnail_loc>
<video:description>When someone says something hurts, the constructive move is to ask questions and find out why, not to tell them it can&apos;t.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-14-10-seek-first-to-understand.mp4</video:content_loc>
<video:duration>124</video:duration>
<video:publication_date>2026-10-14T16:00:00Z</video:publication_date>
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<loc>https://www.hubsessed.io/clips/rd-2026-10-14-pdf-any-record-any-time</loc>
<video:video>
<video:title>PDF any record, any time</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/1ec43cbb5021991e7e4801b579e176fa41476c1d-1920x1080.jpg</video:thumbnail_loc>
<video:description>I want to be able to PDF any record I want, at any time, with the information from that record on it.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-14-2-pdf-any-record-any-time.mp4</video:content_loc>
<video:duration>230</video:duration>
<video:publication_date>2026-10-14T16:00:00Z</video:publication_date>
</video:video>
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<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-14-reporting-is-the-one-tether</loc>
<video:video>
<video:title>Reporting is the one tether</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/ca0978194ff96e40b35b23bdcda8e8cc33e134ba-1080x1350.jpg</video:thumbnail_loc>
<video:description>Some HubSpot champions are willing to adapt their processes to fit the software, and they may not realize more is possible.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-14-3-reporting-is-the-one-tether.mp4</video:content_loc>
<video:duration>84</video:duration>
<video:publication_date>2026-10-14T16:00:00Z</video:publication_date>
</video:video>
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<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-14-when-tracking-becomes-tech-debt</loc>
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<video:title>Tech debt is the constraint right now</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/1cfb85f40fec2e0df5e365a023787ef7a9d5ec76-1080x1350.jpg</video:thumbnail_loc>
<video:description>Before you build a workflow or a calculated property to make the data do something, ask whether you&apos;re about to add to what&apos;s already in the way.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-14-4-when-tracking-becomes-tech-debt.mp4</video:content_loc>
<video:duration>73</video:duration>
<video:publication_date>2026-10-14T16:00:00Z</video:publication_date>
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<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-14-data-studio-outside-data-and-cohorts</loc>
<video:video>
<video:title>Bring outside data into HubSpot reports</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/f4a6c8e941753b6774cee141545441c9b3a90b18-1080x1350.jpg</video:thumbnail_loc>
<video:description>A report can only show what&apos;s in HubSpot, and some of what you need to report on lives somewhere else. Data Studio gives you a lot of ability to adapt.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-14-5-data-studio-outside-data-and-cohorts.mp4</video:content_loc>
<video:duration>138</video:duration>
<video:publication_date>2026-10-14T16:00:00Z</video:publication_date>
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<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-14-the-80-20-data-set-sandbox</loc>
<video:video>
<video:title>Start with the 80/20 data set</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/70ef90d959b67877d572cd368c3f9b046548c846-1920x1080.jpg</video:thumbnail_loc>
<video:description>Give people a data set that matches what they care about, and the only thing they can mess up is how they slice it.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-14-6-the-80-20-data-set-sandbox.mp4</video:content_loc>
<video:duration>149</video:duration>
<video:publication_date>2026-10-14T16:00:00Z</video:publication_date>
</video:video>
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<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-14-trust-the-data-or-trust-the-report</loc>
<video:video>
<video:title>Trust the data, or trust the report</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/f8df1b402909113f8896c8b91c0cc64a257926db-1080x1350.jpg</video:thumbnail_loc>
<video:description>If you want people to act on a report, first work out which they trust: the data or the report.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-14-7-trust-the-data-or-trust-the-report.mp4</video:content_loc>
<video:duration>69</video:duration>
<video:publication_date>2026-10-14T16:00:00Z</video:publication_date>
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<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-14-the-numbers-dont-look-right</loc>
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<video:title>When the numbers do not look right</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/40302bf319d8f0cdc017a3cd94c7d45e55e3475c-1920x1080.jpg</video:thumbnail_loc>
<video:description>I feel like it happens every week: an exec says, the numbers don&apos;t look right. I want that to land with me, because it&apos;s an opportunity.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-14-8-the-numbers-dont-look-right.mp4</video:content_loc>
<video:duration>175</video:duration>
<video:publication_date>2026-10-14T16:00:00Z</video:publication_date>
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<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-14-the-report-configuration-hasnt-changed</loc>
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<video:title>Worst answer: the configuration has not changed</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/dd5562195b11f43d104456d17402b36900e5c4c0-1080x1350.jpg</video:thumbnail_loc>
<video:description>The worst answer to an exec who says the numbers look wrong sounds constructive: the report configuration hasn&apos;t changed.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-14-9-the-report-configuration-hasnt-changed.mp4</video:content_loc>
<video:duration>142</video:duration>
<video:publication_date>2026-10-14T16:00:00Z</video:publication_date>
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<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-07-visual-people</loc>
<video:video>
<video:title>Some people don&apos;t know they&apos;re visual until they see the chart</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/d7addb082f4b76cc0fc3f96cd9d3b4f57ed817cc-1080x1350.jpg</video:thumbnail_loc>
<video:description>I love building reports. I&apos;m a very visual person, and I love seeing how I can represent the data in a different way so I can understand it better.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-07-1-visual-people.mp4</video:content_loc>
<video:duration>50</video:duration>
<video:publication_date>2026-10-08T12:31:44.279Z</video:publication_date>
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<lastmod>2026-10-08</lastmod>
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<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-07-who-is-dan</loc>
<video:video>
<video:title>Who is Dan? Check the warning before you change a shared report</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/c3f0849fea3c66e243454ac0ae81974b90fe3676-1920x1080.jpg</video:thumbnail_loc>
<video:description>You can easily end up with reports out of sync if somebody saves an update to the filters on one report without paying attention to the warning that it.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-07-10-who-is-dan.mp4</video:content_loc>
<video:duration>71</video:duration>
<video:publication_date>2026-10-08T12:31:44.279Z</video:publication_date>
</video:video>
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<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-07-same-words-different-languages</loc>
<video:video>
<video:title>Same words, different languages, and the denominator first</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/58b9a657068997c85ab64df9d6cc98652c6b054c-1080x1350.jpg</video:thumbnail_loc>
<video:description>We use the same words, but we&apos;re actually speaking different languages.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-07-2-same-words-different-languages.mp4</video:content_loc>
<video:duration>136</video:duration>
<video:publication_date>2026-10-08T12:31:44.279Z</video:publication_date>
</video:video>
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<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-07-any-excuse-to-color-code</loc>
<video:video>
<video:title>Any excuse to color code a dashboard</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/560c1f1cf47f7e90b84d510bbcfdab78ea436301-1080x1350.jpg</video:thumbnail_loc>
<video:description>I&apos;ll be honest, I love any excuse to color code a dashboard.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-07-3-any-excuse-to-color-code.mp4</video:content_loc>
<video:duration>56</video:duration>
<video:publication_date>2026-10-08T12:31:44.279Z</video:publication_date>
</video:video>
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<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-07-maslows-hierarchy-of-reporting</loc>
<video:video>
<video:title>Maslow&apos;s hierarchy of reporting needs</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/70001d47bc0742c7b22f337064b09eb1c0dc57b7-1080x1350.jpg</video:thumbnail_loc>
<video:description>We think about reporting as data hygiene, data coverage, and asking the right question.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-07-4-maslows-hierarchy-of-reporting.mp4</video:content_loc>
<video:duration>56</video:duration>
<video:publication_date>2026-10-08T12:31:44.279Z</video:publication_date>
</video:video>
<lastmod>2026-10-08</lastmod>
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<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-07-a-dashboard-in-my-back-pocket</loc>
<video:video>
<video:title>A dashboard in my back pocket, or a card on the record</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/e84545f3f5ba3688fe31b70eadb1d930cbbaa06a-1080x1350.jpg</video:thumbnail_loc>
<video:description>In the past there have been a lot of limitations to what you can do with the board view for deals.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-07-5-a-dashboard-in-my-back-pocket.mp4</video:content_loc>
<video:duration>104</video:duration>
<video:publication_date>2026-10-08T12:31:44.279Z</video:publication_date>
</video:video>
<lastmod>2026-10-08</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-07-reports-about-this-record</loc>
<video:video>
<video:title>Reports about this record live on this record</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/0c9d69d4b1d0418fb6ad1a782b3ba7fa634d746d-1080x1350.jpg</video:thumbnail_loc>
<video:description>Madelyn had just gotten a client really excited about putting reports on their record views.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-07-6-reports-about-this-record.mp4</video:content_loc>
<video:duration>69</video:duration>
<video:publication_date>2026-10-08T12:31:44.279Z</video:publication_date>
</video:video>
<lastmod>2026-10-08</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-07-report-view-on-index-pages</loc>
<video:video>
<video:title>Report view on index pages for quick answers</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/258b954f8e0492b2dbf43b2d47e2549866be9814-1920x1080.jpg</video:thumbnail_loc>
<video:description>Whatever data I have in the table view, I can visualize using reporting tools for that data.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-07-7-report-view-on-index-pages.mp4</video:content_loc>
<video:duration>114</video:duration>
<video:publication_date>2026-10-08T12:31:44.279Z</video:publication_date>
</video:video>
<lastmod>2026-10-08</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-07-dont-name-it-last-week</loc>
<video:video>
<video:title>Don&apos;t name a report for one dashboard</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/591f7072847d12e04891c00d2eae72da62bf893f-1080x1350.jpg</video:thumbnail_loc>
<video:description>I&apos;m guilty of creating a lot of reports and then forgetting to delete them after I&apos;ve used them. So I&apos;m not the best use case for this.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-07-8-dont-name-it-last-week.mp4</video:content_loc>
<video:duration>65</video:duration>
<video:publication_date>2026-10-08T12:31:44.279Z</video:publication_date>
</video:video>
<lastmod>2026-10-08</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/rd-2026-10-07-intent-breakdown-timescale</loc>
<video:video>
<video:title>Intent, Breakdown, Timescale: naming saved reports</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/0ea6f95caf8785bd3b7eb8883456a0b9f873ab02-1920x1080.jpg</video:thumbnail_loc>
<video:description>My general naming convention for saved reports: intent, breakdown, timescale, separated by hyphens.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Reporting%20and%20Dashboards/Clips/hubsessed-office-hours-reporting-dashboards-2026-10-07-9-intent-breakdown-timescale.mp4</video:content_loc>
<video:duration>158</video:duration>
<video:publication_date>2026-10-08T12:31:44.279Z</video:publication_date>
</video:video>
<lastmod>2026-10-08</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-29-manual-entry-is-not-the-win</loc>
<video:video>
<video:title>Manual entry is not the win</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/ab388dfed6cda5f54ea9e243694c15fb08cbf2d6-1080x1350.jpg</video:thumbnail_loc>
<video:description>Ask Breeze to document your data model when you&apos;ve never touched project or post-sale, and it tries to force it into unstructured places.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/1-manual-entry-is-not-the-win.mp4</video:content_loc>
<video:duration>66</video:duration>
<video:publication_date>2026-10-30T21:34:40Z</video:publication_date>
</video:video>
<lastmod>2026-10-30</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-29-who-actually-owns-the-data-model</loc>
<video:video>
<video:title>Who actually owns the data model?</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/1a781f471db18520f790decdf2783436dc1572fc-1080x1350.jpg</video:thumbnail_loc>
<video:description>Ultimately what I see is that no one has time for any of this.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/2-who-actually-owns-the-data-model.mp4</video:content_loc>
<video:duration>136</video:duration>
<video:publication_date>2026-10-30T21:34:40Z</video:publication_date>
</video:video>
<lastmod>2026-10-30</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-29-three-ways-to-integrate</loc>
<video:video>
<video:title>Three ways to integrate</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/9b0cf709dd9795dcd2106a803affde97a1d02de4-1080x1350.jpg</video:thumbnail_loc>
<video:description>Before you build a bi-directional sync between HubSpot and another system, it helps to know which of three situations you are.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/3-three-ways-to-integrate.mp4</video:content_loc>
<video:duration>114</video:duration>
<video:publication_date>2026-10-30T21:34:40Z</video:publication_date>
</video:video>
<lastmod>2026-10-30</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-29-let-hubspot-create-the-order</loc>
<video:video>
<video:title>Let HubSpot create the order</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/1a5c32c6cdb93a4fffcaa9e3aae9e3bae254703c-1080x1350.jpg</video:thumbnail_loc>
<video:description>Most of the people I see are doing orders backwards.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/4-let-hubspot-create-the-order.mp4</video:content_loc>
<video:duration>92</video:duration>
<video:publication_date>2026-10-30T21:34:40Z</video:publication_date>
</video:video>
<lastmod>2026-10-30</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-29-the-human-share-is-way-more-than-5-percent</loc>
<video:video>
<video:title>The human share is way more than 5%</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/9338bff1e709b94ba660d2becc1f156cc7b39bca-1080x1350.jpg</video:thumbnail_loc>
<video:description>I have recently started to undersell the importance of the human, and it is way more than 5%.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/5-the-human-share-is-way-more-than-5-percent.mp4</video:content_loc>
<video:duration>44</video:duration>
<video:publication_date>2026-10-30T21:34:40Z</video:publication_date>
</video:video>
<lastmod>2026-10-30</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-29-time-to-value-not-time-to-done</loc>
<video:video>
<video:title>Time to value, not time to done</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/a7bf5976b803e7cd4004122a3cfd3309590cd5dd-1080x1350.jpg</video:thumbnail_loc>
<video:description>We have to explain the value of speed and agility. Speed to value, though, not speed to done.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/6-time-to-value-not-time-to-done.mp4</video:content_loc>
<video:duration>82</video:duration>
<video:publication_date>2026-10-30T21:34:40Z</video:publication_date>
</video:video>
<lastmod>2026-10-30</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-22-closed-won-now-what</loc>
<video:video>
<video:title>Closed won. Now what?</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/3fc0f76afff2ff28653b0262cf2711693768cf71-1080x1350.jpg</video:thumbnail_loc>
<video:description>Sales gets the gong when a deal goes to closed won, and then somebody has to go deliver what was sold.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/1-closed-won-now-what.mp4</video:content_loc>
<video:duration>61</video:duration>
<video:publication_date>2026-10-22T16:00:00Z</video:publication_date>
</video:video>
<lastmod>2026-10-22</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-22-the-lost-revenue-is-at-the-handoff</loc>
<video:video>
<video:title>The lost revenue is at the handoff</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/9cb3712ffaf6a5abd2bef392d76d49faa30de2c0-1080x1350.jpg</video:thumbnail_loc>
<video:description>I think the lost revenue, or the opportunity, sits at the handoff between closed won and delivery.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/10-the-lost-revenue-is-at-the-handoff.mp4</video:content_loc>
<video:duration>68</video:duration>
<video:publication_date>2026-10-22T16:00:00Z</video:publication_date>
</video:video>
<lastmod>2026-10-22</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-22-dont-call-it-closed-won-call-it-activation</loc>
<video:video>
<video:title>Don&apos;t call it closed won. Call it activation.</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/1caceb078f069cf58df857f6b6a9a95854427f82-1080x1350.jpg</video:thumbnail_loc>
<video:description>Don&apos;t call it closed won. Call it activation.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/11-dont-call-it-closed-won-call-it-activation.mp4</video:content_loc>
<video:duration>50</video:duration>
<video:publication_date>2026-10-22T16:00:00Z</video:publication_date>
</video:video>
<lastmod>2026-10-22</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-22-what-the-handoff-needs</loc>
<video:video>
<video:title>What the handoff needs</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/85d5a2949caf7cd8e0f5b8e273de5b4b39d0b674-1080x1350.jpg</video:thumbnail_loc>
<video:description>When a project gets created after the sale, what does it need to know about everything that happened before it?</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/12-what-the-handoff-needs.mp4</video:content_loc>
<video:duration>125</video:duration>
<video:publication_date>2026-10-22T16:00:00Z</video:publication_date>
</video:video>
<lastmod>2026-10-22</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-22-which-bottleneck-costs-the-most</loc>
<video:video>
<video:title>Which bottleneck costs the most?</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/af06ff23f5c25a27997e5913c19b30a29f5bbee1-1080x1350.jpg</video:thumbnail_loc>
<video:description>Which bottleneck costs a business the most? I asked Chris, and I started by saying I don&apos;t want to say pain.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/2-which-bottleneck-costs-the-most.mp4</video:content_loc>
<video:duration>79</video:duration>
<video:publication_date>2026-10-22T16:00:00Z</video:publication_date>
</video:video>
<lastmod>2026-10-22</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-22-why-handoffs-suck</loc>
<video:video>
<video:title>Why handoffs suck</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/a167591d35a87e93554e470ef15e95c351737a28-1080x1350.jpg</video:thumbnail_loc>
<video:description>The handoffs that go well are the ones where the people delivering were part of the sale before it closed.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/3-why-handoffs-suck.mp4</video:content_loc>
<video:duration>144</video:duration>
<video:publication_date>2026-10-22T16:00:00Z</video:publication_date>
</video:video>
<lastmod>2026-10-22</lastmod>
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<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-22-the-spreadsheet-only-one-person-owns</loc>
<video:video>
<video:title>The spreadsheet only one person owns</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/59982dc33e5839e14c9e8a217d56f888e8b2e09a-1080x1350.jpg</video:thumbnail_loc>
<video:description>When a quote gets complex, the real expertise often leaves HubSpot and lives in a spreadsheet one person owns.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/4-the-spreadsheet-only-one-person-owns.mp4</video:content_loc>
<video:duration>53</video:duration>
<video:publication_date>2026-10-22T16:00:00Z</video:publication_date>
</video:video>
<lastmod>2026-10-22</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-22-everybody-enjoys-an-amazon-experience</loc>
<video:video>
<video:title>Everybody enjoys an Amazon experience</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/b0d7812d0ae5725fc828c57577f38cb4f2bb90d8-1080x1350.jpg</video:thumbnail_loc>
<video:description>Even if you don&apos;t like Amazon, you will buy from Amazon, because it&apos;s so easy.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/5-everybody-enjoys-an-amazon-experience.mp4</video:content_loc>
<video:duration>48</video:duration>
<video:publication_date>2026-10-22T16:00:00Z</video:publication_date>
</video:video>
<lastmod>2026-10-22</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-22-mql-sql-i-cant-make-that-distinction</loc>
<video:video>
<video:title>MQL, SQL: I can&apos;t even make that distinction</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/1877666a27689e0fdf0a0f1804b19352cb37beae-1920x1080.jpg</video:thumbnail_loc>
<video:description>MQL, SQL: I can&apos;t even make that distinction easily, and that tells you how ambiguous the problem is.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/6-mql-sql-i-cant-make-that-distinction.mp4</video:content_loc>
<video:duration>81</video:duration>
<video:publication_date>2026-10-22T16:00:00Z</video:publication_date>
</video:video>
<lastmod>2026-10-22</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-22-i-am-buying</loc>
<video:video>
<video:title>I am buying</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/df309abe7bfdcf871947c3073b18db17d4d1119e-1920x1080.jpg</video:thumbnail_loc>
<video:description>Not just the person with the credit card, and not just the champion: every one of them has to be saying &quot;I am buying.&quot;</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/7-i-am-buying.mp4</video:content_loc>
<video:duration>55</video:duration>
<video:publication_date>2026-10-22T16:00:00Z</video:publication_date>
</video:video>
<lastmod>2026-10-22</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-22-managed-partnership-vs-managed-services</loc>
<video:video>
<video:title>Managed partnership vs managed services</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/0a41f549379c3cbdd2723d4041d5f3ae7bd7fbf0-1920x1080.jpg</video:thumbnail_loc>
<video:description>The spec shipped. Who is using it, and do they know where it is and how to use it?</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/8-managed-partnership-vs-managed-services.mp4</video:content_loc>
<video:duration>121</video:duration>
<video:publication_date>2026-10-22T16:00:00Z</video:publication_date>
</video:video>
<lastmod>2026-10-22</lastmod>
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</url>
<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-22-making-it-visible-is-the-first-step</loc>
<video:video>
<video:title>Making it visible is the first step</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/14a215d6b5a5e33e3cc8586a3b93d25d1c083a5f-1920x1080.jpg</video:thumbnail_loc>
<video:description>What we witnessed this year is that just making this stuff visible is the first step, every time.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/9-making-it-visible-is-the-first-step.mp4</video:content_loc>
<video:duration>68</video:duration>
<video:publication_date>2026-10-22T16:00:00Z</video:publication_date>
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<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-15-cya-systems-instead-of-success-systems</loc>
<video:video>
<video:title>CYA systems instead of success systems</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/0c6151ef7a8142e97a0d1459822746d4eadbb01e-1080x1350.jpg</video:thumbnail_loc>
<video:description>Here&apos;s how it goes inside a company when the systems are so unmanageable that people don&apos;t get paid for work everybody involved would agree they should be.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-15-1-cya-systems-instead-of-success-systems.mp4</video:content_loc>
<video:duration>64</video:duration>
<video:publication_date>2026-10-15T16:00:00Z</video:publication_date>
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<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-15-the-customer-who-wants-to-prepay</loc>
<video:video>
<video:title>The customer who wants to prepay</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/76d048c3b86e58f74113225a24b751ff7891480a-1080x1350.jpg</video:thumbnail_loc>
<video:description>What do you do when a customer wants to prepay and HubSpot has no quick way to send the invoice early?</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-15-1-the-customer-who-wants-to-prepay.mp4</video:content_loc>
<video:duration>76</video:duration>
<video:publication_date>2026-10-15T16:00:00Z</video:publication_date>
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<loc>https://www.hubsessed.io/clips/urv-2026-10-15-the-handoff-to-netsuite</loc>
<video:video>
<video:title>Built in HubSpot, undefined for NetSuite</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/041663aece22cdb709ee68a6f6ddcfb833b24326-1920x1080.jpg</video:thumbnail_loc>
<video:description>The HubSpot side of this engagement is built: custom quote templates on their new quote modules, the contract object working.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-15-10-the-handoff-to-netsuite.mp4</video:content_loc>
<video:duration>196</video:duration>
<video:publication_date>2026-10-15T16:00:00Z</video:publication_date>
</video:video>
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<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-15-ops-will-be-owned-by-ai</loc>
<video:video>
<video:title>Ops will end up being owned by AI</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/72ce3bfe0e943afe30fd4e3624e30335015cd834-1080x1350.jpg</video:thumbnail_loc>
<video:description>Marketing ops, sales ops, rev ops: their job is to make it easier for teams that never work together to work together. Take the user manual.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-15-11-ops-will-be-owned-by-ai.mp4</video:content_loc>
<video:duration>198</video:duration>
<video:publication_date>2026-10-15T16:00:00Z</video:publication_date>
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<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-15-the-20-percent-that-wants-to-prepay</loc>
<video:video>
<video:title>The 20% that wants to prepay</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/835c7a0055ae78685a775995dc3de3c1b98646cb-1080x1350.jpg</video:thumbnail_loc>
<video:description>I said on the session that &quot;for 80% of the time… everything aligns&quot;: the dates when the contract starts and when the invoices get sent.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-15-12-the-20-percent-that-wants-to-prepay.mp4</video:content_loc>
<video:duration>161</video:duration>
<video:publication_date>2026-10-15T16:00:00Z</video:publication_date>
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<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-15-ai-will-not-play-that-game</loc>
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<video:title>AI will not play that game</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/25d26a74e1654667efa7506a18abdb6f20561f77-1920x1080.jpg</video:thumbnail_loc>
<video:description>What does your team do to the data in the weeks before an audit?</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-15-2-ai-will-not-play-that-game.mp4</video:content_loc>
<video:duration>82</video:duration>
<video:publication_date>2026-10-15T16:00:00Z</video:publication_date>
</video:video>
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<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-15-what-does-netsuite-need</loc>
<video:video>
<video:title>Why doesn&apos;t anybody know what NetSuite needs?</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/3fecffb7f9a09a38f1f2db58175e4c9a05dc5362-1920x1080.jpg</video:thumbnail_loc>
<video:description>On a contracts implementation I&apos;m working on, everything on the HubSpot side is built and ready to use.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-15-2-what-does-netsuite-need.mp4</video:content_loc>
<video:duration>59</video:duration>
<video:publication_date>2026-10-15T16:00:00Z</video:publication_date>
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<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-15-if-you-dont-understand-it-ai-doesnt</loc>
<video:video>
<video:title>If you don&apos;t understand it, AI probably doesn&apos;t</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/943ab7acff35b6df234a0b795a12cba9ee7e9d7b-1080x1350.jpg</video:thumbnail_loc>
<video:description>Go process by process and ask the team, &quot;what do you need it to say here? Does this name make sense to you?&quot;</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-15-3-if-you-dont-understand-it-ai-doesnt.mp4</video:content_loc>
<video:duration>66</video:duration>
<video:publication_date>2026-10-15T16:00:00Z</video:publication_date>
</video:video>
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<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-15-workaround-land</loc>
<video:video>
<video:title>Workaround land, or missing functionality?</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/5e2071f9b2f8fbd2ccd42c930d02adeae0dfa137-1080x1350.jpg</video:thumbnail_loc>
<video:description>Why can&apos;t they just generate the invoice for the contract early? The system doesn&apos;t really let them.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-15-4-workaround-land.mp4</video:content_loc>
<video:duration>71</video:duration>
<video:publication_date>2026-10-15T16:00:00Z</video:publication_date>
</video:video>
<lastmod>2026-10-15</lastmod>
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<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-15-no-ship-date-unless-it-shipped</loc>
<video:video>
<video:title>You cannot have a ship date unless it has shipped</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/400c89ba05296f79cdbe082ee96d45371c799513-1920x1080.jpg</video:thumbnail_loc>
<video:description>A date can&apos;t be somebody&apos;s decision to stamp.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-15-5-no-ship-date-unless-it-shipped.mp4</video:content_loc>
<video:duration>92</video:duration>
<video:publication_date>2026-10-15T16:00:00Z</video:publication_date>
</video:video>
<lastmod>2026-10-15</lastmod>
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<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-15-chasing-my-own-tail</loc>
<video:video>
<video:title>Chasing my own tail</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/3998b799729f61d2e0c8c6e46dc43d196c84f3a6-1080x1350.jpg</video:thumbnail_loc>
<video:description>Chris brought it back to the part of this work he helps me with: taking a step back, talking process, this is how we need it to work.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-15-6-chasing-my-own-tail.mp4</video:content_loc>
<video:duration>86</video:duration>
<video:publication_date>2026-10-15T16:00:00Z</video:publication_date>
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<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-15-proration-is-about-change-orders</loc>
<video:video>
<video:title>Proration is mostly about change orders</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/66d92762fad9bdf15b10c5e30b6470738913f72f-1920x1080.jpg</video:thumbnail_loc>
<video:description>Chris asked me to help him out with those four proration properties, and I started with &quot;I don&apos;t know if I can right now,&quot; so here&apos;s what I do know.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-15-8-proration-is-about-change-orders.mp4</video:content_loc>
<video:duration>45</video:duration>
<video:publication_date>2026-10-15T16:00:00Z</video:publication_date>
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<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-15-now-the-email-is-the-record</loc>
<video:video>
<video:title>Now the email is the record</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/7e25f5061fd72220b02ac3d9b541a2abcfcad369-1920x1080.jpg</video:thumbnail_loc>
<video:description>Last week we talked about the earned date a lot, and it&apos;s what I&apos;ve always endeavored to get CEOs and leadership teams to understand.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-15-9-now-the-email-is-the-record.mp4</video:content_loc>
<video:duration>208</video:duration>
<video:publication_date>2026-10-15T16:00:00Z</video:publication_date>
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<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-08-hubspot-can-support-all-of-that</loc>
<video:video>
<video:title>HubSpot can support all of that</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/c1748e18a96eaa7ceec4672e5c4cd89eeecc453e-1080x1350.jpg</video:thumbnail_loc>
<video:description>If it&apos;s not clear from everything on that screen, I don&apos;t know how else to get this message out into the world.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-08-1-hubspot-can-support-all-of-that.mp4</video:content_loc>
<video:duration>52</video:duration>
<video:publication_date>2026-10-09T01:17:26.227Z</video:publication_date>
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<lastmod>2026-10-09</lastmod>
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<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-08-what-is-a-crm-for</loc>
<video:video>
<video:title>What is a CRM for?</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/b25297eefb1f7bb27cfc773e133142c03fd3f7ec-1080x1350.jpg</video:thumbnail_loc>
<video:description>I was on a walk, thinking about the most valuable thing to bring to Office Hours.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-08-10-what-is-a-crm-for.mp4</video:content_loc>
<video:duration>219</video:duration>
<video:publication_date>2026-10-09T01:17:26.227Z</video:publication_date>
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<lastmod>2026-10-09</lastmod>
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<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-08-built-around-a-contact-record</loc>
<video:video>
<video:title>Why HubSpot: built around a contact record</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/5386a616b9b86d9571f4933347bb52b3661e9103-1080x1350.jpg</video:thumbnail_loc>
<video:description>If you&apos;re wondering why HubSpot, the simplest answer is to stop overthinking it.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-08-2-built-around-a-contact-record.mp4</video:content_loc>
<video:duration>34</video:duration>
<video:publication_date>2026-10-09T01:17:26.227Z</video:publication_date>
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<loc>https://www.hubsessed.io/clips/urv-2026-10-08-three-months-into-the-relationship</loc>
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<video:title>Three months in, and the customer emails</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/155262baa368e555506c601e110c77f411c8223a-1080x1350.jpg</video:thumbnail_loc>
<video:description>Post-sale, your customer is three months into the relationship and they call or email with a question, a need, a problem.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-08-3-three-months-into-the-relationship.mp4</video:content_loc>
<video:duration>87</video:duration>
<video:publication_date>2026-10-09T01:17:26.227Z</video:publication_date>
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<loc>https://www.hubsessed.io/clips/urv-2026-10-08-earned-means-we-did-something-for-them</loc>
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<video:title>Earned means we did something for them</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/32747011cd0dccef7333a82bcd0eb56692bd3d64-1920x1080.jpg</video:thumbnail_loc>
<video:description>We went through the model of the four buckets, and what we&apos;re talking about today is the earn spot.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-08-4-earned-means-we-did-something-for-them.mp4</video:content_loc>
<video:duration>82</video:duration>
<video:publication_date>2026-10-09T01:17:26.227Z</video:publication_date>
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<url>
<loc>https://www.hubsessed.io/clips/urv-2026-10-08-the-amazon-buying-experience</loc>
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<video:title>The Amazon buying experience, go do that</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/6c20f114bafe22578d12c56936334309248004ec-1920x1080.jpg</video:thumbnail_loc>
<video:description>Ryan asked how someone helps a customer if they cannot see what they need to see in the moment.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-08-5-the-amazon-buying-experience.mp4</video:content_loc>
<video:duration>91</video:duration>
<video:publication_date>2026-10-09T01:17:26.227Z</video:publication_date>
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<loc>https://www.hubsessed.io/clips/urv-2026-10-08-keep-the-wheels-on-the-bus</loc>
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<video:title>Keep the wheels on the bus</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/0a081582c0cce97a4954c6a45404661d1fa34377-1080x1350.jpg</video:thumbnail_loc>
<video:description>I haven&apos;t worked for multi-billion dollar organizations with venture backing.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-08-6-keep-the-wheels-on-the-bus.mp4</video:content_loc>
<video:duration>67</video:duration>
<video:publication_date>2026-10-09T01:17:26.227Z</video:publication_date>
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<loc>https://www.hubsessed.io/clips/urv-2026-10-08-do-you-know-who-your-customers-are</loc>
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<video:title>Do you know who your customers are?</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/19ecd4d575e80888d7c12fd3914022239e059502-1920x1080.jpg</video:thumbnail_loc>
<video:description>I had a call a few weeks back with a company interested in all sorts of things.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-08-7-do-you-know-who-your-customers-are.mp4</video:content_loc>
<video:duration>62</video:duration>
<video:publication_date>2026-10-09T01:17:26.227Z</video:publication_date>
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<loc>https://www.hubsessed.io/clips/urv-2026-10-08-three-people-one-earn-date</loc>
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<video:title>Three people make the earn date true or false</video:title>
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<video:description>In 2023 we were just beginning to create a spreadsheet for all of one customer&apos;s projects: 20 different line items.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-08-8-three-people-one-earn-date.mp4</video:content_loc>
<video:duration>219</video:duration>
<video:publication_date>2026-10-09T01:17:26.227Z</video:publication_date>
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<video:title>The customer record is never a human</video:title>
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<video:description>HubSpot is built around the contact record. Salesforce is built around opportunities and accounts.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-08-9-the-customer-record-is-never-a-human.mp4</video:content_loc>
<video:duration>240</video:duration>
<video:publication_date>2026-10-09T01:17:26.227Z</video:publication_date>
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<video:title>Booked, billed, earned, collected: they&apos;re statuses</video:title>
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<video:description>Chris explains why the four revenue moments are not a timeline.</video:description>
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<video:duration>31</video:duration>
<video:publication_date>2026-10-02T20:35:00Z</video:publication_date>
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<loc>https://www.hubsessed.io/clips/urv-2026-10-01-earned-did-not</loc>
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<video:title>Booked, billed, maybe even collected. Earned did not.</video:title>
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<video:description>Chris argues the promise is often more than the payment, then tells a 2017 Marketo contract story where the contract was signed and billed but what.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-01-2-earned-did-not.mp4</video:content_loc>
<video:duration>78</video:duration>
<video:publication_date>2026-10-02T20:35:00Z</video:publication_date>
</video:video>
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<loc>https://www.hubsessed.io/clips/urv-2026-10-01-the-four-still-disagree</loc>
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<video:title>The four still disagree, and they&apos;re allowed to</video:title>
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<video:description>Ryan closes the walkthrough: four numbers on one record, each measuring something different. Sales, accounts receivable and finance each own a gap.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-01-3-the-four-still-disagree.mp4</video:content_loc>
<video:duration>66</video:duration>
<video:publication_date>2026-10-02T20:35:00Z</video:publication_date>
</video:video>
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<loc>https://www.hubsessed.io/clips/urv-2026-10-01-start-with-the-people</loc>
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<video:title>Dates are the hard part: start with the people</video:title>
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<video:description>Chris on setting up a revenue view with AI: anything time-based or calendar-based starts with the people who own it, like the CFO&apos;s fiscal calendar.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-01-4-start-with-the-people.mp4</video:content_loc>
<video:duration>85</video:duration>
<video:publication_date>2026-10-02T20:35:00Z</video:publication_date>
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<loc>https://www.hubsessed.io/clips/urv-2026-10-01-where-to-shift-resources</loc>
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<video:title>Four revenue numbers show where to shift resources</video:title>
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<video:description>Ryan shows how booked and billed sitting beside a collected figure of zero tells a team where to put people: collecting.</video:description>
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<video:duration>46</video:duration>
<video:publication_date>2026-10-02T20:35:00Z</video:publication_date>
</video:video>
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<loc>https://www.hubsessed.io/clips/urv-2026-10-01-renewal-human-conversation</loc>
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<video:title>A renewal is a moment for a human conversation</video:title>
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<video:description>Ryan covers HubSpot contract settings that trigger a renewal deal 30, 60 or 90 days out, giving the renewal its own pipeline and a chance for a human to human.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-01-6-renewal-human-conversation.mp4</video:content_loc>
<video:duration>64</video:duration>
<video:publication_date>2026-10-02T20:35:00Z</video:publication_date>
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<video:title>Permission not to be the same</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/202defd73da63d78fc6e9f60d40521278b2b6547-1080x1350.jpg</video:thumbnail_loc>
<video:description>Chris on the point of any unified view: &quot;not to make everything look the same.&quot;</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-01-7a-permission-not-to-be-the-same.mp4</video:content_loc>
<video:duration>43</video:duration>
<video:publication_date>2026-10-02T20:35:00Z</video:publication_date>
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<video:title>Permission not to be the same: the full conversation</video:title>
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<video:description>Chris takes the idea further: define your process around your business, not around any one tool.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-01-7b-permission-not-to-be-the-same-segment.mp4</video:content_loc>
<video:duration>120</video:duration>
<video:publication_date>2026-10-02T20:35:00Z</video:publication_date>
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<loc>https://www.hubsessed.io/clips/urv-2026-10-01-one-customer-four-moments</loc>
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<video:title>One customer, four moments: the full walkthrough</video:title>
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<video:description>Ryan opens the Unified Revenue View: why the work after the signature is hard to see in a CRM, then booked, billed, earned and collected defined.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20Unified%20Revenue%20View/Clips/hubsessed-oh-unified-revenue-view-2026-10-01-8-one-customer-four-moments.mp4</video:content_loc>
<video:duration>253</video:duration>
<video:publication_date>2026-10-02T20:35:00Z</video:publication_date>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-23-when-breeze-takes-the-admin-humans-show-up</loc>
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<video:title>When Breeze takes the admin, humans show up</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/f635bc368c9e39db8892fde9ea1d4eb6cf18859f-1920x1080.jpg</video:thumbnail_loc>
<video:description>How much of your team&apos;s week goes to keeping HubSpot running, and how little to deciding how it should be used?</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/hubsessed-office-hours-hubspot-super-admin-2026-10-23-1-when-breeze-takes-the-admin-humans-show-up.mp4</video:content_loc>
<video:duration>48</video:duration>
<video:publication_date>2026-10-23T16:00:00Z</video:publication_date>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-23-make-room-for-the-super-admins-human-moments</loc>
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<video:title>Make room for the super admin&apos;s human moments</video:title>
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<video:description>HubSpot can unify the context across your teams. Who is making room for your super admin to talk to the other humans?</video:description>
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<video:duration>41</video:duration>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-23-how-do-brilliant-minds-collaborate-proximity</loc>
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<video:title>How do brilliant minds collaborate? Proximity</video:title>
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<video:description>How do we get a lot of brilliant people to actually collaborate? Sharoze Iftikhar asked it in the room.</video:description>
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<video:duration>186</video:duration>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-23-why-ai-collaborates-faster-than-humans-do</loc>
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<video:title>Why AI collaborates faster than humans do</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/a1b00848916600f7a42b60131c01607a180b0566-1080x1350.jpg</video:thumbnail_loc>
<video:description>When people say they want to collaborate, what do they usually want? Something of value for them. Me included.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/hubsessed-office-hours-hubspot-super-admin-2026-10-23-12-why-ai-collaborates-faster-than-humans-do.mp4</video:content_loc>
<video:duration>196</video:duration>
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<video:title>Talk is cheap: show it happening in real time</video:title>
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<video:description>Everybody says AI saves so much time. Why does it only land once someone watches it happen?</video:description>
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<video:duration>75</video:duration>
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<video:title>Next to AI, human collaboration runs in slow motion</video:title>
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<video:description>Why is it easier to get you and your AI agents working together than to get humans working together?</video:description>
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<video:duration>73</video:duration>
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<video:title>Associations are unreal complex: let Breeze carry it</video:title>
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<video:description>Do you remember how to get to the page where activities connect to objects in HubSpot? I do a daily show and I don&apos;t, every time.</video:description>
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<video:duration>205</video:duration>
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<video:title>Built, activated and taught in one hour</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/3e1fd98f6b6a15a9629a14fd7ab85bcec62b36bd-1080x1350.jpg</video:thumbnail_loc>
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<video:duration>65</video:duration>
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<video:title>They Ask You Answer, delivered inside the hour</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/ab09b5d1bb001fc038e5d00cafb205d00ea7438d-1080x1350.jpg</video:thumbnail_loc>
<video:description>What if the hour you spend teaching someone a method is also the hour you build what they need from it?</video:description>
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<video:duration>189</video:duration>
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<video:title>Give yourself permission not to know how everything works</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/beeb54bcaa1095165a507b4f3ff050deb3410013-1080x1350.jpg</video:thumbnail_loc>
<video:description>How much of a system do you have to understand to be accountable for it?</video:description>
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<video:duration>50</video:duration>
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<video:title>Breeze, Breeze, Breeze: complexity without a complex UI</video:title>
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<video:description>Can you fix the complexity of a data model without making the screen complex too?</video:description>
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<video:title>Admins need a go-and-play mindset</video:title>
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<video:description>If you&apos;re a HubSpot admin, how much of your week is spent waiting to be told what to build?</video:description>
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<video:duration>34</video:duration>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-16-audience-a-word-anyone-can-look-up</loc>
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<video:title>Audience: a word anyone can look up</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/db8df0b5e0b7ecf9a266e4bdbf3869c403a75137-1080x1350.jpg</video:thumbnail_loc>
<video:description>What should you call a person in your database who is on your radar but hasn&apos;t engaged yet? &quot;New&quot; depends on who you ask.</video:description>
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<video:duration>65</video:duration>
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<video:title>Sit in the pocket, or take their hand</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/4835040c6e14fe8e72b7bee9159d90fadb0cf076-1080x1350.jpg</video:thumbnail_loc>
<video:description>You&apos;ve built a stage for people who haven&apos;t done anything yet. Now what happens to them?</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/hubsessed-office-hours-hubspot-super-admin-2026-10-16-11-two-things-have-to-be-true.mp4</video:content_loc>
<video:duration>56</video:duration>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-16-lifecycle-stages-are-a-communication-strategy</loc>
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<video:title>Lifecycle stages are a communication strategy</video:title>
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<video:description>How do you talk to someone you&apos;ve only just met, and does your database talk to new records that way?</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/hubsessed-office-hours-hubspot-super-admin-2026-10-16-12-lifecycle-stages-are-a-communication-strategy.mp4</video:content_loc>
<video:duration>33</video:duration>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-16-a-stage-before-lead-the-wayback-machine</loc>
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<video:title>A stage before Lead: the wayback machine</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/56ad972c5beb482ca96895cad56cad875d1a97dd-1080x1350.jpg</video:thumbnail_loc>
<video:description>What do you call the people in your database who haven&apos;t done anything yet?</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/hubsessed-office-hours-hubspot-super-admin-2026-10-16-2-a-stage-before-lead-the-wayback-machine.mp4</video:content_loc>
<video:duration>157</video:duration>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-16-every-database-needs-a-starting-line</loc>
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<video:title>Every database needs a starting line</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/933a536d2ff167ef9e99b8d235dfc980420af2f6-1080x1350.jpg</video:thumbnail_loc>
<video:description>Someone imports a list into your database. Every one of those people has done nothing yet. Where do they go?</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/hubsessed-office-hours-hubspot-super-admin-2026-10-16-3-every-database-needs-a-starting-line.mp4</video:content_loc>
<video:duration>52</video:duration>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-16-personas-without-forms</loc>
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<video:title>Personas without forms</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/b5a794e159838f3838370e1c9607d6aa5dc8eafa-1920x1080.jpg</video:thumbnail_loc>
<video:description>Personas used to live on your forms. What do you do when you&apos;ve stopped leaning on forms?</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/hubsessed-office-hours-hubspot-super-admin-2026-10-16-4-personas-without-forms.mp4</video:content_loc>
<video:duration>161</video:duration>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-16-a-hand-raiser-without-raising-a-hand</loc>
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<video:title>A hand raiser without raising a hand</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/0eed7650a91760cc3a0f28b1ee217c22a6728feb-1080x1350.jpg</video:thumbnail_loc>
<video:description>Does someone have to raise their hand before you treat them as a good fit?</video:description>
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<video:duration>42</video:duration>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-16-best-practices-are-not-black-and-white</loc>
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<video:title>Best practices are not black and white</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/03a9516c6c04a93e4bb630df832415242f99c2da-1080x1350.jpg</video:thumbnail_loc>
<video:description>A best practice sounds right and doesn&apos;t fit your company. Is the practice wrong, or are you different?</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/hubsessed-office-hours-hubspot-super-admin-2026-10-16-6-best-practices-are-not-black-and-white.mp4</video:content_loc>
<video:duration>60</video:duration>
<video:publication_date>2026-10-16T16:00:00Z</video:publication_date>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-16-best-practices-vs-trusted-relationships</loc>
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<video:title>Best practices vs. trusted relationships</video:title>
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<video:description>Two people who teach HubSpot disagree about best practices, on the record. Here&apos;s how it went.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/hubsessed-office-hours-hubspot-super-admin-2026-10-16-7-best-practices-vs-trusted-relationships.mp4</video:content_loc>
<video:duration>193</video:duration>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-16-no-best-practice-should-dehumanize-the-process</loc>
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<video:title>No best practice should dehumanize the process</video:title>
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<video:description>Are the stages and the counts in your reports turning people into numbers?</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/hubsessed-office-hours-hubspot-super-admin-2026-10-16-8-no-best-practice-should-dehumanize-the-process.mp4</video:content_loc>
<video:duration>37</video:duration>
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<video:title>Audience as the stage before Lead</video:title>
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<video:description>What do you call your first stage when &quot;new&quot; tells you nothing and Lead isn&apos;t true yet?</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/hubsessed-office-hours-hubspot-super-admin-2026-10-16-9-audience-as-the-stage-before-lead.mp4</video:content_loc>
<video:duration>237</video:duration>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-09-earned-date-needs-a-process</loc>
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<video:title>Stamp the earned date, don&apos;t type it</video:title>
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<video:description>Whatever process decides you&apos;ve earned it should be what stamps the earned date. Nobody should be typing earned dates in.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/hubsessed-office-hours-hubspot-super-admin-2026-10-09-1-earned-date-needs-a-process.mp4</video:content_loc>
<video:duration>106</video:duration>
<video:publication_date>2026-10-11T14:33:33.147Z</video:publication_date>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-09-buckle-up</loc>
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<video:title>Buckle up, then ask what you&apos;ve been doing wrong</video:title>
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<video:description>Buckle up, because AI might tell you some stuff that you don&apos;t want to hear.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/hubsessed-office-hours-hubspot-super-admin-2026-10-09-10-buckle-up.mp4</video:content_loc>
<video:duration>52</video:duration>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-09-no-revenue-hub-seat-required</loc>
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<video:title>Contracts come with the CRM</video:title>
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<video:description>No Revenue Hub seat? The contracts object still comes with the CRM.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/hubsessed-office-hours-hubspot-super-admin-2026-10-09-2-no-revenue-hub-seat-required.mp4</video:content_loc>
<video:duration>31</video:duration>
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<video:title>Contracts is the umbrella object</video:title>
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<video:description>Want to know where you&apos;re at with a customer? Look at the contract.</video:description>
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<video:duration>32</video:duration>
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<video:title>Another object means two things</video:title>
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<video:description>Could a contract be a better home for your documents than a deal?</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/hubsessed-office-hours-hubspot-super-admin-2026-10-09-4-another-object-means-two-things.mp4</video:content_loc>
<video:duration>67</video:duration>
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<video:title>When contracts come into play</video:title>
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<video:description>Once you need to know the payment status and the fulfillment status of the thing, that&apos;s where contracts come into play.</video:description>
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<video:duration>104</video:duration>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-09-three-deliverables-one-earn-date</loc>
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<video:title>Three deliverables, one earn date</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/0fb299a49468e1eb87dea1cfd563effd0fde04d8-1920x1080.jpg</video:thumbnail_loc>
<video:description>Say we sell a $150,000 installation, and we don&apos;t get to invoice it until the end: it&apos;s installed, everybody&apos;s trained, and you&apos;ve checked off warranty.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/hubsessed-office-hours-hubspot-super-admin-2026-10-09-6-three-deliverables-one-earn-date.mp4</video:content_loc>
<video:duration>70</video:duration>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-09-dont-ask-ai-if-you-need-it</loc>
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<video:title>Don&apos;t ask AI whether you need it</video:title>
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<video:description>Don&apos;t ask AI whether you should do this in HubSpot. It&apos;s not going to tell you the truth.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/hubsessed-office-hours-hubspot-super-admin-2026-10-09-7-dont-ask-ai-if-you-need-it.mp4</video:content_loc>
<video:duration>84</video:duration>
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<video:description>If you&apos;re a super admin, please, please just ask Breeze your questions. It&apos;s a Breeze.</video:description>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-09-a-breeze-translator</loc>
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<video:title>Not a guide, a tool: a Breeze translator</video:title>
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<video:description>A Breezy super admin guide? I don&apos;t think it&apos;s a guide. I think it&apos;s a tool.</video:description>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-02-breeze-did-the-work</loc>
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<video:title>Breeze did the work, once George knew what to ask</video:title>
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<video:description>Breeze did the work, and George B. Thomas says he still had to know what to ask.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/1-breeze-did-the-work.mp4</video:content_loc>
<video:duration>58</video:duration>
<video:publication_date>2026-10-03T08:31:55Z</video:publication_date>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-02-the-belief-that-you-can</loc>
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<video:title>The belief that you can</video:title>
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<video:description>Chris Carolan on what he finds most powerful as he watches admins start to activate: the belief that you can.</video:description>
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<video:duration>48</video:duration>
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<video:title>Is it possible? Go test it.</video:title>
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<video:description>Is it possible? Then go test it.</video:description>
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<video:duration>78</video:duration>
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<video:title>Don&apos;t wait until you&apos;re forced to</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/455b09f6752f1674c24b258d5d838de2c9dd0c07-1080x1350.jpg</video:thumbnail_loc>
<video:description>Don&apos;t wait until you&apos;re forced to.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/4-dont-wait-until-youre-forced.mp4</video:content_loc>
<video:duration>64</video:duration>
<video:publication_date>2026-10-03T08:31:55Z</video:publication_date>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-02-simplify-the-complex</loc>
<video:video>
<video:title>Add your own flare before you send it</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/f11362212eb2d8ad7cb1ce79e612b7b9b217e804-1080x1350.jpg</video:thumbnail_loc>
<video:description>Before you send what AI wrote, add what&apos;s special about you.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/5-simplify-the-complex.mp4</video:content_loc>
<video:duration>84</video:duration>
<video:publication_date>2026-10-03T08:31:55Z</video:publication_date>
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<video:title>Map my Value First team model</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/351db8b0c89abf97487560fb107f4c55a42d4a02-1920x1080.jpg</video:thumbnail_loc>
<video:description>Chris Carolan opens the data model with Breeze turned on and shows a sidebar that opens on its own, with a first suggestion to map his own team&apos;s model.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/6-map-my-value-first-team-model.mp4</video:content_loc>
<video:duration>146</video:duration>
<video:publication_date>2026-10-03T08:31:55Z</video:publication_date>
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<video:title>Build for the humans, and for the agents</video:title>
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<video:description>Build for the humans, and for the agents.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/7-build-for-humans-and-agents.mp4</video:content_loc>
<video:duration>151</video:duration>
<video:publication_date>2026-10-03T08:31:55Z</video:publication_date>
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<video:title>Be human, be strategic</video:title>
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<video:description>Be human, be strategic.</video:description>
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<video:duration>64</video:duration>
<video:publication_date>2026-10-03T08:31:55Z</video:publication_date>
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<loc>https://www.hubsessed.io/clips/hsa-2026-10-02-breeze-builder-vibe-coding</loc>
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<video:title>Breeze builder: make it an app</video:title>
<video:thumbnail_loc>https://cdn.sanity.io/images/0efm0pow/production/f6a2f7b9ca231673790f6f4163a484107e81b297-1920x1080.jpg</video:thumbnail_loc>
<video:description>From a conversation to an app, with Breeze builder.</video:description>
<video:content_loc>https://conveyingyourmessage.com/hubfs/00-VFF/Hubsessed%20Office%20Hours%20-%20HubSpot%20Super%20Admin/Clips/9-breeze-builder-vibe-coding.mp4</video:content_loc>
<video:duration>158</video:duration>
<video:publication_date>2026-10-03T08:31:55Z</video:publication_date>
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