After the overwhelmingly positive reception of the Attribution Mastery Certification course, which has been taken by over 200 students since it launched last fall, I am thrilled to announce a new way to learn attribution: the new live bootcamp, Attribution Unlocked.
Learn how to build a robust attribution system from scratch. This bootcamp is designed to help HubSpot users move beyond reactive execution to become drivers of strategy by teaching them how to connect marketing activity directly to revenue, align marketing and sales teams, and make strategic, data-backed decisions using HubSpot.
Because I want to ensure you get your questions answered and enjoy individualized attention, I am limiting enrollment to avoid diminishing returns in audience engagement.
What Will You Learn?
By attending this bootcamp, you'll learn how to:
Choose the right attribution model(s) that align with your specific business needs and sales cycle, such as evaluating Linear, Time Decay, and U/W-shaped models.
Build complex, custom attribution infrastructure within HubSpot, utilizing features like custom properties, custom events for intent signals, and custom objects to mirror complex business models.
Use attribution data to tell the story of marketing’s impact, enabling budget defense, smarter resource allocation, and alignment with executive revenue goals by prioritizing high-velocity channels identified by the data.
At the end of the bootcamp, students will earn their Attribution Mastery certification, which includes a personalized certificate and badge that they can add to their resume or LinkedIn profile.
When Is It?
The bootcamp will span 4 consecutive weeks, taking place on Wednesdays at noon:
May 6 @ 12pm ET - Week 1: Attribution Foundations
May 13 @ 12pm ET - Week 2: Building an Attribution MVP
May 20 @ 12pm ET - Week 3: Advanced Modeling, Campaigns, & UTMs
May 27 @ 12pm ET - Week 4: Managing an Attribution Implementation
Recordings will be available after each session, so if you can’t make one, that’s okay!
Who Is Teaching It?
The bootcamp will be co-instructed by me, Ryan Gunn (Founder of Hubsessed), and Em Wingrove (CMO at Aptitude 8). Combined, we have over 25 years of marketing leadership experience, including building attribution systems for some of HubSpot’s most prominent customers.
How Do You Sign Up?
The bootcamp is available exclusively for paid members of Hubsessed and prior students of the Attribution Mastery Certification course.
Sign up for Hubsessed Academy at https://hubsessed.io/upgrade. By signing up, you also get instant access to premium newsletter posts and the full Attribution Mastery Certification Course.
After you upgrade, you will receive an email with instructions for how to sign up for the bootcamp.
Not Sure If It's Right For You?
Em and I will be hosting a preview webinar on April 28th at 12pm ET. During this 1-hour session, we will give a sneak preview into the framework that students will gain over the course of the 4-week bootcamp. The webinar is completely free and open to the public
Sign up for the preview webinar here: https://watch.getcontrast.io/register/hubsessed-preview-attribution-unlocked-stop-guessing-start-growing
Need to Get Budget Approval?
If you need to get reimbursed by your company for the cost of the Hubsessed membership, we've got you covered. Here's an email template you can send your boss:
SUBJECT: Professional Development Request: Marketing Attribution Training Content
Hi [Manager's Name],
I subscribe to Ryan Gunn's Hubsessed newsletter and I believe the attribution-focused course and the bootcamp content he offers is a high-ROI investment for our team.
The course covers:
Selecting attribution models that fit our specific customer journey
Implementing the necessary tracking and data infrastructure in HubSpot
Translating attribution data directly into optimized budget allocation
This framework Ryan offers will allow us to track what channels and campaigns drive actual revenue so we can double down on what's working and cut things that don't perform.
And there are ongoing learning opportunities through access to live bootcamps where I could get some personalized attention for any questions I have.
A subscription to the academy content costs $49.99/mo, which I believe will be more than covered by the additional revenue we can realize when we are able to optimize our marketing strategy.
If approved for reimbursement, I will immediately begin applying the frameworks learned, starting with a review of our current tracking setup.
Thank you for considering this professional development opportunity.
Best,
[Your Name]