Hubsessed Office Hours: Unified Revenue View · Every clip

Intent signals over third-party data

Chris Carolan · Thursday, November 12, 2026

You have a list of companies and you need to know which of them are actually showing interest. You can turn on intent signals in HubSpot. They show real activity from real people at a company you've never engaged with, and that activity can turn into contact records very quickly. Then go to the company record and ask Breeze, HubSpot's AI, to set up a key account plan. What do we have so far? What kind of gaps do we have? My view, on Office Hours: "This is the antithesis of ZoomInfo. Please stop paying for ZoomInfo." It's real-time data, so paying for third-party data makes no sense to me anymore. The tech stack debt and process around bringing ZoomInfo-like data into the system of record and keeping it there is insane. You get a way to start from real activity in your own HubSpot portal, plus the two questions to ask on the company record: what do we have so far, and what gaps do we have? What are you paying for in third-party data that real signals could replace? Replay clip from Hubsessed Office Hours: Unified Revenue View. Ryan and I hosted. Full session: https://www.hubsessed.io/office-hours/unified-revenue-view/2026-11-12