Hubsessed Office Hours: Unified Revenue View

Who actually owns the data model?

Ryan Ginsberg · Friday, October 30, 2026

Ultimately what I see is that no one has time for any of this. I asked Chris who is supposed to own the data model and the adoption of HubSpot. It has always been the CRM admin, or the admin who fell into the role, and now I wonder whether there is a GTM owner in an org, or whether it's ops, and how any of it gets prioritized over everything else going on in a business. Chris started with authority: "step one is understanding that somebody has to own it and the person that owns it needs the authority to own it." Without it, he said, the person asked to own it can't access the data they need, and the company relies on a RevOps group because teams can't talk to each other. If you have an owner on paper, you get one question to check whether they can do the job. Does the person who owns your data model have the authority to own it? Replay clip from Hubsessed Office Hours: Unified Revenue View. Chris Carolan and I hosted as equals. Session page: https://www.hubsessed.io/office-hours/unified-revenue-view/2026-10-29