Hubsessed Office Hours: Unified Revenue View

The lost revenue is at the handoff

Ryan Ginsberg · Thursday, October 22, 2026

I think the lost revenue, or the opportunity, sits at the handoff between closed won and delivery. I said that back to Chris to check it: we established it's at the handoff, and the work is detailing what delivery needs from sales and what sales needs from delivery, so both sides can see it and trust it. That's what lets people trust that what we promised to the human creates the customer experience we're striving for, and I think it's what needs to be prioritized in the organization. If you're deciding where to start, you get two questions to ask, one for each side of the handoff. What does delivery need from sales at your company that it isn't getting today? October sessions are free; all you need is a free Hubsessed subscription. Replay clip from Hubsessed Office Hours: Unified Revenue View. Chris Carolan and I hosted as equals. Session page: https://www.hubsessed.io/office-hours/unified-revenue-view/2026-10-22