Hubsessed Office Hours: Unified Revenue View

Don't call it closed won. Call it activation.

Chris Carolan · Thursday, October 22, 2026

Don't call it closed won. Call it activation. Companies do that, especially in SaaS: the contract is ready and we're just getting started. Literally, we need to activate this customer. We don't need to close the book on them and then hand off to somebody else who has to open a different book. Then the question changes to "okay, activation time, what has happened?" If your stage name tells the next person the work is finished, you get a small change that tells them it's starting. What would change on your team if the stage were called activation? October sessions are free; all you need is a free Hubsessed subscription. Replay clip from Hubsessed Office Hours: Unified Revenue View. Ryan Ginsberg and I hosted as equals. Session page: https://www.hubsessed.io/office-hours/unified-revenue-view/2026-10-22