Hubsessed Office Hours: Reporting and Dashboards

Getting a number out of qualitative data

Name: Getting a number out of qualitative data
Uploaded: 2026-10-28T16:00:00Z
Duration: 1 min 24 s
Description: "What should we measure?" trips up a lot of teams, and the answer is different every time.

Madelyn Donovan · Wednesday, October 28, 2026

"What should we measure?" trips up a lot of teams, and the answer is different every time. Marketing is a great example. Maybe you have a really great CEO who understands that everything isn't about number of leads or conversion rate with sales. Wonderful. Then how do you track your success? Here's how I put it in Reporting and Dashboards Office Hours: it's almost like getting something quantitative out of qualitative data. That data isn't good or bad, it just exists. Whether it exists or it doesn't is how you can "make it binary or quantitative and measure." If you've been stuck on what to track, ask what exists and what doesn't, and count that. The full session: https://www.hubsessed.io/office-hours/reporting-dashboards/2026-10-28

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