Hubsessed Office Hours: AI-Native · Every clip

Migrating custom objects without thinking is a trap

Chris Carolan · Monday, October 26, 2026

Is a faster migration of your custom objects good news? In the session I talked through a HubSpot update: a smart transfer of custom objects from Salesforce, Zoho and Dynamics (I think). The point is to make it easier to move them over. HubSpot's own "why this matters" line is about migrating without manual changes, without remapping, without importing. I think that's a huge trap. "How often does this data model over here migrate completely verbatim into HubSpot?" The way your process worked in that system is unlikely to work exactly the same in this one. Someone has to be there to say, maybe we need to do this differently. You get a question to ask before any migration: what should change on the way over? What would you redesign if you were moving your data model today? Replay clip from Hubsessed Office Hours: AI-Native. Nico and Trisha hosted, and I joined them. Clip page: https://www.hubsessed.io/clips/ain-2026-10-26-migrating-custom-objects-without-thinking-is-a-trap