Hubsessed Office Hours — AI-Native

Reverse engineer it

Nico Lafakis · Tuesday, October 6, 2026

Customer lifetime value is a number you can't just look up. Unless you've been calculating it all along, you have to go backwards. That's reverse engineering, and it's one of my favorite things to do. If you're a data hound, it's the funnest thing: "it used to take the longest amount of time, but now it's just seconds." Whatever the data set is, reverse engineer it. Your head will explode at the new data points you weren't thinking about, because you couldn't get to them before. 50 seconds, and a reason to try it on your own data. Replay: https://www.hubsessed.io/office-hours/ai-native/2026-10-05