Call transcripts make reverse engineering easy now

Trisha Merriam · Tuesday, October 6, 2026

Pulling call transcripts by hand used to be a job all by itself. I've done it the old way, manually getting all the call transcripts just to make them available. Now you can look at the deals closed by a particular salesperson and ask which themes and topics they discussed that led to closing. "Now you can just do it because hopefully your transcripts are hooked up inside of HubSpot. It's so much easier." 45 seconds on what that opens up. Replay: https://www.hubsessed.io/office-hours/ai-native/2026-10-05

Watch the whole session Open Hubsessed Office Hours — AI-Native